ARI HELFAND
Vernon Hills,Illinois
Summary
Skilled in analyzing market trends and customer preferences to develop targeted marketing strategies. Experience includes conducting comprehensive market research, interpreting data to inform business decisions, and crafting effective marketing campaigns. Strengths lie in analytical problem-solving, communication of complex information in understandable terms, and adaptability to rapidly changing market conditions. Contributed to significant improvements in product positioning and brand visibility through strategic market analysis and insights.
Overview
7
7
years of professional experience
Work History
E-Commerce Marketing Associate
The Bradford Exchange
Niles, Illinois
08.2022 - Current
- Gathered competitive intelligence by monitoring industry trends, news, and developments.
- Developed and implemented marketing strategies aligned with business goals.
- Conducted competitive analysis to identify market opportunities and challenges.
- Created product promotion plans and marketing initiatives to increase brand awareness.
- Analyzed sales data to understand product performance and identify areas for improvement.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Managed paid accounts with monthly expenditures exceeding $1 million.
- Analyzed product reporting to identify potential audience opportunities.
Marketing & Communications Intern
James Martin Associates
Mundelein, Illinois
05.2020 - 08.2020
- Planned and organized concepts and content for seasonal web advertisements.
- Increased website traffic and customer engagement through weekly blogs, surveys, and social media content.
- Managed client and press release lists through Constant Contact.
- Utilized photo and design software to create engaging images and headers for website content.
Basketball Coach
Triple Threat Basketball
Vernon Hills, Illinois
09.2017 - 08.2020
- Developed drills and developmental ideas for the owner of the company.
- Demonstrated the ability to apply sound knowledge to diverse applications.
- Encouraged social interaction and provided stimulated learning environments.
- Guided young athletes in improving their basketball abilities and life skills.
Stocker/Order Fulfillment Associate
School Kidz - Staples
05.2019 - 08.2019
- Ensured the accuracy of each transaction.
- Developed close and personal relationships with internal staff.
- Handled stock, and ensured the quality of each product ordered was as specified.
Seasonal Sales Associate
Office Max
Vernon Hills, Illinois
03.2018 - 05.2018
- Ensured the accuracy of each transaction
- Developed close and personal relationships with clients to ensure customer loyalty.
- Handled stock, provided technical information regarding equipment, ordered parts, processed returns, and managed special orders.
- Maintained knowledge of current promotions, exchange guidelines, payment policies, and security practices.
- Maintained cleanliness of store environment including floors, windows, displays.
Education
Bachelor's - Communications
University of Illinois At Urbana-Champaign
05.2022
Skills
- Campaign execution
- Paid Social Campaign Management
- Content optimization
- Research and trend analysis
- New market research
- Brand building
- Lead generation
- Team Collaboration
- Prioritization and Scheduling
Volunteer Experience
- Alpha Epsilon Pi Fraternity, Connected with unfamiliar people from different backgrounds, Created life-long friendships
- District 128 'The Storm', Vernon Hills, Illinois, 12/01/14, 12/31/17, Demonstrated different activities to young adults with disabilities, Formulated friendships with the young adults that will last a lifetime
Awards
- Above Average achievement award on the National German Exam 2016-2017
- Academic Honor roll for the year of 2019-2020
- Regional Champion and Sectional finalist for the Three-Point Contest
- B'nai B'rith Sports scholarship for Jewish athletes
- Inducted into Lambda Pi Eta, National Communications Honors Society
Timeline
E-Commerce Marketing Associate
The Bradford Exchange
08.2022 - Current
Marketing & Communications Intern
James Martin Associates
05.2020 - 08.2020
Stocker/Order Fulfillment Associate
School Kidz - Staples
05.2019 - 08.2019
Seasonal Sales Associate
Office Max
03.2018 - 05.2018
Basketball Coach
Triple Threat Basketball
09.2017 - 08.2020
Bachelor's - Communications
University of Illinois At Urbana-Champaign
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