Ariana Gagné
Boynton Beach,FL
Summary
Performance-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits and increasing leads. Seeking new opportunities to leverage expertise in customer acquisition, SEO/SEM, PPC management, advertising and marketing automation. Motivated to contribute 15+ years of experience to propel your company's growth.
Open to relocation for the right opportunity.
Overview
14
14
years of professional experience
1
1
Certification
Work History
MARKETING MANAGER
East Coast Mechanical
10.2017 - Current
- Developed and executed multi-channel lead generation marketing campaigns leveraging Google PPC Ads, SEO, Facebook Ads, Direct Mail Advertising, Social Media, Email Marketing, TV & Radio Commercials
- Oversee a $300k+ allocation for digital marketing within a $1.4 million annual advertising budget. Allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Recruited and hired capable team members to bring diverse skills and value to the marketing department.
- Achieve consistently lower CPC rates, 62.5% below the HVAC industry average, through strategic and highly optimized SEM campaigns
- Boosted organic traffic through highly optimized content strategy, saving $122k in ad spend and achieved a 172% increase in call volume.
- Streamlined processes within the marketing department for more efficient project management and resource allocation.
- Over 7 Million Direct Mail Advertising Pieces Managed & Distributed
- Lead and manage all marketing activities (campaigns, lead generation, branding, design) while overseeing a remote marketing team as well as in-house staff
- Leverage data analytics & custom marketing reports to gain actionable insights, allowing for data-driven monitoring of campaign performance and continuous improvement based on KPIs and daily revenue.
- Produced, Filmed & Edited TV commercials for Advertising on FOX29, CBS12 and COMCAST
- Implemented the use of call tracking numbers for promotional material to accurately measure campaign results, calculate customer acquisition costs, conversion rates, CPM, ROAS, ROI
- Implemented targeted EDDM direct mail campaigns and developed a strategic carrier route distribution schedule.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Organized successful trade show exhibits & events, showcasing products or services effectively to potential customers.
- Research developing trends to stay updated with new ideas and marketing practices.
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
WEB / GRAPHICS DEPARTMENT MANAGER
XtraPlan
03.2015 - 10.2017
- Led and managed a team of designers for brand promotions
- Created graphics for web, email, and social media campaigns
- Managed successful Google AdWords campaigns to drive traffic and conversions
- Optimized website performance and conversion rates with A/B testing
- Conceptualized and conducted comprehensive website redesign resulting in improved user experience and increased traffic.
WEB / GRAPHIC DEPARTMENT MANAGER
Paragon Events
01.2014 - 03.2015
- Collaborated with CEO/President on marketing campaigns for corporate events
- Designed and managed graphic projects for clients such as SanDisk, Microsoft, MPI/SEC, and BioFlorida
- Managed Web/Graphics Design Department for corporate clients
- Successfully created, developed, and launched the company's new website
- Expertly managed print projects of various sizes and print mediums
- Implemented effective project management and order fulfillment solutions for corporate events.
BUSINESS DIRECTOR
Feminine Studios
01.2011 - 06.2014
- Founded and managed Feminine Studios photography studio
- Lead Photographer & Photo Retoucher
- Led client photo shoots, showcasing unique style and creativity within the industry
- Spearheaded marketing to increase brand visibility, attract clients and generate leads
- Conducted Sales and employee training for photography, sales processes and upselling procedures
- Managed events and trade shows for customer acquisition to showcase services and portfolio
- Conducted business development to expand market reach and revenue
- Provided expert photo editing through the use of specialized photo retouching to ensure high-quality deliverables
- Designed and maintained user-friendly, SEO optimized website
- Achieved 1st page organic rankings for targeted keywords within 3 Months in the local target market
- Managed client relationships, ensured accurate timely order fulfillment in order to provide exceptional customer service
- Streamlined operations and improved efficiency with custom management solutions including the use of automation to deliver products at an unbeatable pace without jeopardizing high-quality standards
- Handled all pre-production and post-production operations for photography and video shoots.
WEB & GRAPHICS DEPARTMENT MANAGER
Clear Channel / Mobile Mike Productions
01.2010 - 06.2013
- Led Web and Graphics Department managing online presence and visual identity
- Developed and executed social media strategies as Lead Social Media Director
- Provided event photography and specialized in vehicle wrap designs
- Designed and maintained company website to accurately reflect brand and service offerings
- Managed print room operations and collaborated on marketing strategies with the CEO/President.
Education
AA -
Palm Beach State College
Boca Raton, FL06.2010
High School Diploma -
Marjory Stoneman Douglas
Parkland, FL06.2006
Skills
- Customer Acquisition
- Digital Marketing
- Advertising
- SEO/SEM
- Google PPC
- Direct Mail
- Email Marketing
- SMS Marketing
- Web Development
- Branding
- Data Analysis
- Conversion Copywriting
- Photo & Video Production
- Graphic Design
- Direct Response Marketing
- Project Management
- Team Management
- Marketing Automation
- Social Media Marketing
- Customer Relationship Management (CRM)
- Creative Direction
- Strategic Planning
- Marketing Campaign Development
- Marketing Analytics
- Competitor Analysis
- Media Buying
- Adobe Creative Suite
- Content Development
- Lead Generation Campaigns
- Campaign Performance Tracking
Certification
- Business Coaching & Consulting Certification - 2014
- Master Coach University
Timeline
MARKETING MANAGER
East Coast Mechanical
10.2017 - Current
WEB / GRAPHICS DEPARTMENT MANAGER
XtraPlan
03.2015 - 10.2017
WEB / GRAPHIC DEPARTMENT MANAGER
Paragon Events
01.2014 - 03.2015
BUSINESS DIRECTOR
Feminine Studios
01.2011 - 06.2014
WEB & GRAPHICS DEPARTMENT MANAGER
Clear Channel / Mobile Mike Productions
01.2010 - 06.2013
AA -
Palm Beach State College
High School Diploma -
Marjory Stoneman Douglas