Summary
Work History
Education
Skills
Websites
Timeline
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Ariel Dailey

Ariel Dailey

Versailles,Ky.

Summary

Sports communications professional with proven expertise in media relations, digital content creation, social media growth, and brand engagement. Experienced in connecting audiences with both collegiate athletics and retail brands through strategic storytelling and targeted campaigns. Skilled at balancing high-pressure event operations, creative marketing initiatives, and cross-cultural content creation for global audiences.

Work History

Assistant Director of Sports Communications

Union Commonwealth University
  • - Manage media coverage, press releases, and digital content for 20+ athletic programs.
  • - Oversee game-day operations, including live statistics, photography coordination, and sponsor activations.
  • - Develop and implement social media strategies that enhance fan engagement and brand visibility.
  • - Collaborate with coaches, athletes, and sponsors to create compelling, athlete-driven stories.

Sales Associate - Offline

Aerie
  • - Provided personalized customer service, assisted with inventory organization, and maintained daily store standards.
  • - Collaborated on seasonal floor sets and visual merchandising plans in alignment with brand guidelines.
  • - Managed store social media, creating campaigns that significantly boosted visibility and engagement.
  • - Won multiple company-run social media competitions, building an unmatched digital audience even after corporate centralized accounts.

Education

Bachelor of Arts - Media Communications and Marketing

Union College
Barbourville, KY
05.2023

Kinesiology and Health Sciences

Louisiana Tech University
Ruston, LA
01.2018

Skills

  • I possess expertise in social media management, content creation, digital marketing and brand promotion, audience engagement, and campaign development
  • Additionally, I have experience with visual merchandising, customer service, inventory management, media relations, and game-day operations
  • My technical skills include proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Creative Suite (Illustrator, Premiere Pro, After Effects, Photoshop), and Presto Stats software

Timeline

Assistant Director of Sports Communications

Union Commonwealth University

Sales Associate - Offline

Aerie

Kinesiology and Health Sciences

Louisiana Tech University

Bachelor of Arts - Media Communications and Marketing

Union College

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