Arielle Gottlieb
Cleveland
Summary
Revenue-driving digital advertising executive with 17+ years of experience leading high-performing sales teams, managing multimillion-dollar portfolios, and closing large-scale digital advertising partnerships across professional sports, automotive, and premium media.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Director of Digital Ad Sales
FanDuel Sports Network
10.2024 - Current
- Drives and manages over $15 million in annual digital advertising revenue across a portfolio of eight major professional sports franchises, including the Cleveland Cavaliers, Columbus Blue Jackets, Cincinnati Reds, Indiana Pacers, Indiana Fever, St. Louis Cardinals, St. Louis Blues, and Kansas City Royals.
- Leads and mentors a high-performing sales team of 10 Account Executives and 2 Digital Coordinators, overseeing their daily digital sales activities and ensuring alignment with regional revenue goals.
- Acts as the subject-matter expert, consistently invited to high-value partnership and client meetings to articulate complex digital offerings, strategies, and value propositions.
- Directly contributes to closing significant deals, frequently securing agreements ranging from $500,000 to over $1 million with team partners and major advertising clients.
- Develops and executes comprehensive training programs for the sales team, ensuring all Account Executives are fully proficient and knowledgeable in the company’s evolving digital product suite.
Digital Sales Manager
FanDuel Sports Network
07.2020 - 10.2024
- Developed and implemented comprehensive digital sales strategies that drove revenue growth by 408% YOY and consistently exceeded quarterly and annual sales targets.
- Managed over $6 million in annual digital advertising revenue for all live in-game streaming across a portfolio of four major professional sports franchises, including the Cleveland Cavaliers, Cleveland Guardians, Columbus Blue Jackets, and Cincinnati Reds.
- Developed and executed multi-channel digital advertising campaigns across sports, OTT, display, social, and video.
- Lead a high-performing sales team, providing coaching, mentorship, and performance feedback to optimize individual and team results.
- Analyzed market trends and competitor activities to identify areas for improvement and innovation in the digital sales process.
Automotive Regional Sales Manager
Netsertive
03.2017 - 01.2020
- Served as a strategic digital advertising consultant to automotive dealerships, providing customized, data-driven marketing solutions to drive lead generation and vehicle sales.
- Acted as a certified digital advertising provider for Kia, Chrysler, Dodge, Jeep, Ram, and Mazda, ensuring brand compliance and best-in-class campaign execution.
- Built and managed a self-generated book of business consisting of 20+ automotive dealerships, overseeing full lifecycle client relationships from prospecting through retention.
- Developed and executed comprehensive digital advertising strategies across paid search, display, and other digital channels to meet dealer-specific goals.
- Consistently exceeded quarterly sales quotas, generating $100,000+ in gross revenue per month.
- Partnered closely with dealership ownership and marketing managers to analyze performance, optimize spend, and deliver measurable ROI.
Director of Marketing
Gottlieb & Sons, Inc.
08.2016 - 03.2017
- Oversaw all marketing and advertising initiatives for a luxury fine jewelry brand, ensuring consistent brand positioning and messaging across digital channels.
- Developed, executed, and optimized paid search, display, and remarketing campaigns using Google Ads, driving measurable increases in traffic and conversions.
- Led brand communications and content strategy across all social media platforms, maintaining a cohesive and elevated brand voice.
- Planned, launched, and analyzed paid social advertising campaigns on Facebook, Instagram, and Pinterest, optimizing performance against awareness and sales objectives.
- Measured campaign effectiveness and leveraged performance insights to improve brand awareness, customer consideration, and sales growth.
Digital Account Executive
Salon Media Group
10.2014 - 06.2016
- Sold integrated digital and mobile advertising solutions across Salon Media Group’s owned and operated digital properties.
- Built, cultivated, and maintained a multi-market client portfolio spanning New York City, Chicago, Boston, Detroit, and Ohio, developing long-term relationships with senior agency and brand decision-makers.
- Consulted with clients to develop strategic, performance-driven media plans, pitching solutions across custom content, native and interactive formats, video, high-impact placements, programmatic advertising, and advanced data targeting.
- Consistently exceeded sales quotas, generating $3 million in new business revenue from leading brands including Cadillac, Volvo, Lincoln, Ally Bank, TIAA, HBO, Showtime Networks, Starz, Amazon, NBCUniversal, and SAP.
Digital Sales Director
Bazaarvoice Media
09.2012 - 10.2014
- Sold integrated digital and mobile advertising solutions across a diverse portfolio of retail and shopping platforms, including Overstock, Kmart, Newegg, and mobile commerce technologies such as ShopSavvy, SnipSnap, and Key Ring.
- Developed and maintained strong relationships with senior agency and brand decision-makers across New York and New England, driving long-term partnerships and repeat business.
- Consulted with clients to deliver strategic advertising solutions, including first-party audience data, dynamic ad units, word-of-mouth advertising, and video products, aligned with brand and performance objectives.
- Consistently exceeded sales quotas, generating $1.3 million in revenue from marquee partners including Dick’s Sporting Goods, GE, Hertz, Monster, Electrolux, Time Warner Cable, Sleepy’s, FedEx, Keurig, and Discover Card.
Senior Digital Sales Planner
Live Nation Entertainment
06.2010 - 09.2012
- Managed digital sales planning for the Live Nation Entertainment network, supporting advertising initiatives across Live Nation, Ticketmaster, and House of Blues properties.
- Partnered with national sponsorship, digital, and local venue sales teams to develop strategic, data-driven proposals in response to client RFPs.
- Monitored campaign performance and pacing on a weekly basis to ensure full delivery, optimization, and accurate revenue forecasting.
- Collaborated with multiple agencies, internal teams, and third-party vendors to troubleshoot and resolve campaign issues, ensuring successful execution.
- Supported digital sales efforts by identifying up-sell opportunities within existing accounts and contributing to the development of new revenue streams.
Account Services Coordinator
Hachette Filipacchi Media, US
07.2009 - 06.2010
- Managed digital advertising campaigns across HFM’s premium media portfolio, including ELLE, Woman’s Day, and Car & Driver.
- Collaborated cross-functionally with sales, marketing, and editorial teams to develop strategic proposals in response to client RFPs.
- Supported campaign execution by partnering with operations to manage inventory allocation, trafficking, and implementation.
- Worked closely with external publishers and technology vendors to troubleshoot issues, optimize performance, and ensure successful campaign delivery.
Digital Assistant
Hachette Filipacchi Media
08.2008 - 06.2009
Education
Bachelor of Arts - Communications
The University of Hartford
Hartford, CT05-2008
Skills
- Proficient in MS Office Products
- CRM tools including SalesForce and Wide Orbit
- Prospecting tools including SponsorUnited
- AI platforms including Gemini & ChatGPT
Certification
- Digital Media Sales Certified, IAB
- Google AdWords Certified, Google
Timeline
Director of Digital Ad Sales
FanDuel Sports Network
10.2024 - Current
Digital Sales Manager
FanDuel Sports Network
07.2020 - 10.2024
Automotive Regional Sales Manager
Netsertive
03.2017 - 01.2020
Director of Marketing
Gottlieb & Sons, Inc.
08.2016 - 03.2017
Digital Account Executive
Salon Media Group
10.2014 - 06.2016
Digital Sales Director
Bazaarvoice Media
09.2012 - 10.2014
Senior Digital Sales Planner
Live Nation Entertainment
06.2010 - 09.2012
Account Services Coordinator
Hachette Filipacchi Media, US
07.2009 - 06.2010
Digital Assistant
Hachette Filipacchi Media
08.2008 - 06.2009
Bachelor of Arts - Communications
The University of Hartford