Ariga Boudaghian
Porter Ranch,CA
Summary
Accomplished Senior Sales Manager at Equinox, adept in negotiation and sales coaching, significantly enhanced sales revenue through strategic leadership and strong client relationships. Expert in territory management and performance evaluations, consistently surpassed targets, fostering a culture of achievement and growth.
Overview
14
14
years of professional experience
Work History
Senior Sales Manager
Equinox
01.2021 - Current
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Cultivated a culture of accountability within the sales team by setting clear objectives, providing regular feedback, and recognizing exceptional performance.
- Conducted comprehensive market research to identify emerging trends, opportunities for growth, and potential risks to inform business strategy.
- Developed a high-performing sales team through targeted recruitment and comprehensive training
- Established a robust CRM system that allowed for accurate tracking of customer interactions, leading to more informed decision-making throughout the entire sales process.
- Spearheaded efforts to penetrate new markets by conducting thorough competitor analyses and developing customized go-to-market strategies
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Formulated and presented innovative strategies to stakeholders to build successful sales plans.
Regional Sales Manager
Equinox
06.2018 - 03.2020
- Exceeded quarterly revenue targets consistently through rigorous pipeline management and strategic planning.
- Streamlined processes and enhanced operational efficiency by identifying opportunities for cost reduction and resource optimization.
- Enhanced product knowledge among team members through comprehensive training programs, resulting in improved customer service quality.
- Maximized revenue generation from existing accounts by upselling complementary products and services based on client requirements.
- Developed and executed successful business plans to drive growth in key markets across the region.
- Gathered valuable market intelligence through regular field visits, conferences, trade shows, and other networking events to stay updated on industry trends and customer preferences.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Regional Account Executive
Equinox
06.2017 - 06.2018
Membership Advisor
Equinox
03.2015 - 06.2017
Assistant General Manager
Steve Madden
04.2014 - 03.2015
- Motivated, trained, and disciplined employees to maximize performance.
- Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales
- Resolved problems promptly to elevate customer approval.
- Managed financial aspects of the business, including budgeting, forecasting, and cost control for optimal profitability.
- Assisted in the recruitment, hiring, and onboarding process for new employees to build a skilled workforce committed to excellence in service delivery.
- Developed and executed strategies to improve guest experience, resulting in positive customer reviews and increased repeat business.
- Improved employee morale through recognition programs that acknowledged individual achievements and team successes.
General Manager
Aldo Shoes
07.2011 - 04.2014
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Education
Bachelor Of Science - Psychology
California State University, Northridge
Northridge, CASkills
- Sales coaching
- Performance tracking and evaluations
- Rapport and relationship building
- Sales presentations
- Territory management
- Profitability optimization
- Pipeline management
- Contract negotiation expertise
- Relationship building
- Direct sales
Languages
Armenian
Native or Bilingual
Timeline
Senior Sales Manager
Equinox
01.2021 - Current
Regional Sales Manager
Equinox
06.2018 - 03.2020
Regional Account Executive
Equinox
06.2017 - 06.2018
Membership Advisor
Equinox
03.2015 - 06.2017
Assistant General Manager
Steve Madden
04.2014 - 03.2015
General Manager
Aldo Shoes
07.2011 - 04.2014
Bachelor Of Science - Psychology
California State University, Northridge
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