Arlene Duncan
Aubrey
Summary
Results-driven event marketing professional with extensive experience in managing high-impact events. Skilled in team leadership, collaborating with sales teams, and tracking performance metrics to enhance future initiatives. Committed to delivering exceptional event experiences that align with brand standards.
Overview
12
12
years of professional experience
Work History
Senior Event Marketing Manager
Zion Outdoors
Lakeway
10.2025 - Current
- Managed event budgets and tracked expenses to ensure financial goals were met
- Built and deployed a training program to standardize brand messaging and event execution across multiple markets
- Aligned regional marketing strategies and established Dallas as the benchmark for branding and performance standards
- Oversee on-site event setup and execution, troubleshooting issues in real time
- Track KPIs and analyze performance metrics to improve results
- Collaborate closely with sales teams to align strategies and drive revenue
- Organized post-event evaluations to collect feedback and enhance future event strategy
Senior Event Marketing Manager
Leafguard
Grand Prairie
11.2024 - 10.2025
- Managed event budgets and tracked expenses to ensure financial targets were met
- Oversee on-site event setup and execution, troubleshooting issues in real time
- Coordinate and book events across Dallas and Austin markets
- Recruited, hired, and trained Brand Ambassadors to enhance event presence and engagement
- Track KPIs and analyze performance metrics to improve results
- Collaborate closely with sales teams to align strategies and drive revenue
- .Organized post-event evaluations to gather feedback and improve future events.
- Conducted market research to identify trends in home improvement demographics.
Field Event Marketing Manager
Expo Home Improvement
Carrollton, TX
05.2024 - 11.2024
- Managed event budgets, ensuring cost efficiency while maximizing resource allocation
- Oversaw event logistics, setup, and execution
- Coordinated and scheduled marketing events, aligning logistics with campaign objectives
- Recruited and trained field Brand Ambassadors
- Organized post-event evaluations to gather actionable feedback for enhancing future events
- Conducted market research to identify trends in home improvement demographics.
Connection Agent
Utility Connect
The Colony
08.2023 - 05.2024
- Executed outbound sales calls, successfully closing deals to increase client base
- Built and maintained customer databases
- Followed up on leads and nurtured client relationships
- Recommended products based on customer needs
- Assisted clients in selecting utility services that met their needs.
- Educated customers on utility programs and available resources.
- Provided exceptional service through inbound and outbound calls, consistently achieving established targets.
Recruiter
Expo Home Improvement
Carrollton
02.2023 - 08.2023
- Managed job postings across multiple platforms, enhancing visibility to attract qualified applicants.
- Conducted candidate screenings, identifying top talent to ensure alignment with role requirements.
- Collaborated with team members to refine recruitment strategies, increasing effectiveness of hiring processes.
- Engaged with candidates throughout the recruitment process, providing updates and support.
- Assisted in onboarding new hires to ensure smooth integration into the company culture.
- Developed candidate pipelines for challenging positions to ensure timely hiring.
- Facilitated interviews between candidates and hiring managers for various positions.
Call Center Engagement Manager
Expo Home Improvement
Carrollton
03.2020 - 02.2023
- Recruited, hired, and trained call center staff
- Monitored team performance, providing targeted coaching to enhance skills and address performance gaps
- Analyzed call metrics and prepared performance reports
- Developed operational strategies and managed annual budgets to align resources with business objectives
- Presented monthly and annual action plans to leadership
- Trained team members on best practices in customer engagement strategies, fostering a customer-centric culture.
- Engaged with cross-functional teams including product managers, developers, designers, and marketers to enhance project outcomes.
- Conducted research on industry trends and competitive analysis to inform strategic decisions.
- Coordinated team schedules to ensure adequate coverage during peak hours.
Senior Manager of Events
Expo Home Improvement
Carrollton
03.2017 - 03.2020
- Managed event planning, logistics, and execution to ensure seamless delivery and high attendee satisfaction
- Recruited and trained 1099 Brand Ambassadors
- Oversaw payroll and monthly budgets to align financial resources with event goals
- Coached teams to meet performance goals
- Coordinated scheduling and logistics for various events, enhancing operational efficiency and team collaboration
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
Credit Administrator
Sentech
Carrollton
04.2014 - 05.2017
- Implemented process improvements to streamline credit approval workflows.
- Reviewed credit applications and verified documentation
- Executed credit transactions using company software systems to maintain accuracy and compliance.
- Monitored accounts receivable aging reports regularly for discrepancies.
- Managed collections and established accounts to ensure timely customer onboarding.
- Collaborated with internal departments to resolve customer disputes and billing issues, enhancing customer satisfaction.
- Assisted purchasing and logistics teams with daily operations.
Education
High School Diploma -
Colton High School
Colton, CA05-2000
Skills
- Event marketing
- Event logistics
- Event budgeting
- KPI tracking
- Lead generation
- Brand messaging
- CRM & Salesforce
- Excel and Office
- Team leadership
- Talent acquisition
- Conflict resolution
- Rehash Program
Timeline
Senior Event Marketing Manager
Zion Outdoors
10.2025 - Current
Senior Event Marketing Manager
Leafguard
11.2024 - 10.2025
Field Event Marketing Manager
Expo Home Improvement
05.2024 - 11.2024
Connection Agent
Utility Connect
08.2023 - 05.2024
Recruiter
Expo Home Improvement
02.2023 - 08.2023
Call Center Engagement Manager
Expo Home Improvement
03.2020 - 02.2023
Senior Manager of Events
Expo Home Improvement
03.2017 - 03.2020
Credit Administrator
Sentech
04.2014 - 05.2017
High School Diploma -
Colton High School