Arlene Genevieve Ridgway
Houston,TX
Summary
Experienced event and marketing professional, leveraging 20+ years of demonstrated success in event planning, relationship building, and process improvement. Equipped with a recent bachelor’s degree and a proven record for identifying, developing, and implementing appropriate processes and strengthening client relationships to achieve business goals. Collaborative leader and team member with an entrepreneurial spirit, unwavering job focus, and work ethic. Strong interpersonal, written, and verbal communicator who can engage and solicit input from all stakeholders and deliver clear solution proposals.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Marketing Consultant
Ridgway Consulting
03.2021 - Current
- While pursuing a bachelor’s degree full-time, advised small businesses, non-profits, and start-ups in event planning, marketing plan development, sponsorship and partnership optimization, brand definition, and social media strategy.
Assistant Director – Brand, Marketing, & Communications (Buyer Programs)
EY
07.2014 - 10.2019
- Event management for all service lines to ensure consistent branding and compliance.
- Marketing lead for Southwest Region Center for Board Matters (CBM), with oversight of the integrated marketing strategy for CBM business campaigns.
- Identified and managed regional sponsorship opportunities for optimal return, maximizing presence and contributing to increased awareness and stronger client relationships.
- Led advertising development for sponsorships and community engagement within the region.
Assistant Director/ Program Manager
EY
11.2010 - 07.2014
- Project manager of EY’s signature business development program in the Gulf Coast Region, the Entrepreneur Of The Year (EOY) Program, including strategy, branding, communications, advertising, marketing, presentations, budgeting, venue and vendor contract negotiation and selection, and event logistics of the multi-event program execution.
- Led operational support teams for the Strategic Growth Forum, a 2000+ C-level attendee 4-day conference.
- Primary point of contact for all communications with external and internal participants and stakeholders from C-level executives through volunteer administrative support.
- Managed and led the cross-functional support teams for the program.
- Increased EOY customer engagement by 40%, while elevating the quality of program participants through a strategic communication campaign.
- Implemented an internal awareness campaign increasing employee engagement by over 100%.
- Developed innovative marketing materials that were later adopted nationally.
- Facilitated EOY-related meetings for C-level and executive attendees.
- Received the highest rating each year in the position.
Marketing Manager
EY
11.2006 - 11.2010
- Program and event management of EY Southwest Area Entrepreneur Of The Year Program.
- Decreased net expenses of events, by 33% while maintaining a high-caliber production.
- Strategically aligned EY personnel for business development and strengthening prospect relationships.
- Increased touchpoints to improve sponsor and participant relationships while reinforcing key relationships.
- Implemented processes for the full cycle of EOY program events, increasing efficiency and allowing for the management of the two largest EOY programs in the region.
- Received the highest rating every year in the position.
Business Development Lead
ALGS Technologies
07.2005 - 11.2006
- An integral member of launching a startup technical company responsible for business development activities and establishment of marketing practices.
- Created a new funnel of business growth by establishing the company as an 8(a) HUBZone business, attracting government joint ventures and subcontracting opportunities.
Education
Bachelor of Business Administration - Marketing
Texas A&M University-Corpus Christi
01.2023
Associate of Arts - Business
Houston Community College
01.2021
Skills
- Strategy development
- CRM management
- Project management
- Branding
- Team leadership
- Client relationship management
- Marketing strategies
- Team collaboration
- Event Planning
Certification
- HubSpot Academy Certifications: Social Media Marketing, Email Marketing, Content Marketing
- Hootsuite Certifications: Hootsuite Platform, Social Media Marketing
- Learning Environment Specialist (LES)
- CMP – in Progress
Timeline
Marketing Consultant
Ridgway Consulting
03.2021 - Current
Assistant Director – Brand, Marketing, & Communications (Buyer Programs)
EY
07.2014 - 10.2019
Assistant Director/ Program Manager
EY
11.2010 - 07.2014
Marketing Manager
EY
11.2006 - 11.2010
Business Development Lead
ALGS Technologies
07.2005 - 11.2006
Associate of Arts - Business
Houston Community College
Bachelor of Business Administration - Marketing
Texas A&M University-Corpus Christi
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