Armin Morshed - Multi-Unit Franchise Owner /Director of Sales and Marketing - GNC Franchise Group

Summary

Results-driven business leader with extensive experience in health and wellness retail. Successfully managed multiple locations, achieving over $2.2 million in annual revenues while leading teams, optimizing profitability, and enhancing customer experience. Collaborated with executive leadership on strategic initiatives, recognized for top KPI performance among franchise operators.

Overview

15

years of professional experience

Work History

Multi-Unit Franchise Owner /Director of Sales and Marketing

GNC Franchise Group

Dallas-Fort Worth, Texas

01.2012 - Current

Owned and operated up to four retail locations generating more than $2.2 million in annual revenue.
Directed all aspects of business operations including sales, profitability, payroll, staffing, inventory investment, financial reporting, vendor management, and customer experience.
Managed and developed teams of up to 20 employees across multiple locations, overseeing recruiting, onboarding, coaching, performance management, and retention efforts.
Maintained full P&L responsibility for multiple business units, including budgeting, forecasting, expense management, and profitability analysis.
Implemented operational strategies and performance initiatives focused on improving revenue, customer retention, labor efficiency, and overall store performance.
Analyzed key business metrics, sales trends, labor reports, and operational KPIs to drive strategic decision-making and improve financial results.
Collaborated directly with executive leadership including the CEO, COO, and VP of Operations regarding franchise performance, operational initiatives, and business strategy.

BOARD MEMBER

National Independent Operators Association (NIOA)

06.2025 - Current

Collaborated with franchise leaders and corporate executives on operational improvements and system-wide initiatives.
Provided feedback and insights from field operations to inform organizational decision-making and drive franchise success.
Represented franchise owner interests in strategic discussions to enhance franchise operations and business performance.

Education

Associate of Arts - Psychology

University of Texas

Arlington, TX

Skills

Multi-Unit Operations Management
Franchise Operations
Retail Operations
Profit & Loss (P&L) Accountability
Budgeting & Forecasting
Financial Analysis & Reporting
Budget forecasting
Business Development

Sales Leadership
KPI Performance Management
Inventory Management
Vendor Relations & Negotiation
Team Leadership & Employee Development
Recruiting & Talent Development
Payroll Administration
Customer Experience Strategy

Leadership And Industry Involvement

BOARD MEMBER, National Independent Operators Association (NIOA), Represent franchise owner interests and contribute to strategic discussions impacting franchise operations and business performance., Collaborate with franchise leaders and corporate executives on operational improvements, business initiatives, and system-wide opportunities., Provide feedback and insight from field operations to support organizational decision-making and franchise success.

Accomplishments

Team Leadership: Led 15+ employees; developed future leaders while reducing turnover.
Operational Excellence: Reduced shrinkage, optimized inventory, and improved efficiency.
Market Expansion: Grew from 1 to 4 thriving locations in 6 years with annual revenues exceeding $2.2 million.
Adaptability – Navigated socio-economic challenges with strategic consolidations while protecting profitability.
20+ Years Entrepreneurial Leadership: Founded, scaled, and operated 4 retail
franchise locations.
Recognized as a top-performing multi-unit operator in the DFW region.
Built and maintained direct working relationships with executive leadership including CEO, COO, and VP-level stakeholders
Served as a board member representing franchise operators at the national level.
Maintained profitable operations across multiple locations during peak business years.
Achieved 3rd place company-wide in annual KPI performance competition among franchise operators.

Timeline