Arthur Wicks

• Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
• Created content strategies for digital media.
• Optimized website content and images to improve search engine rankings.
• Created customized marketing materials to increase product awareness.

Over 20 years of adjunct instruction experience at DeVry Institute (1998 -2002) and then with DeVry University (2002-Present). Have taught both In person and most recent as an On-line instructor for Introduction to Business course. Promoted to Visiting Professor Level 2 in 2021 for both experience and class survey scores. Classes Taught:

· Developmental Algebra (MATH017)

· Intermediate College Algebra (MATH 092, 102)

· Career Success Strategies (Graduate level- CARD 548)

· College Algebra (MATH104, 114)

· Introduction to Marketing (BUS 319)

· Introduction to Business (BUS 115)

Math Review – Keller Graduate School of DeVry University

· Applied Managerial Statistics (Graduate level GM 533)

· Managerial Mathematics (Graduate level GM 400)

· Marketing Management (Graduate level MM 522)

· Other teaching/tutoring experience:

Marketing Faculty Assistant (Washington University, 1995-6),

University Tutor for Physics, Mathematics ( UMR, 1983-5)

• Client advocate/trusted advisor focused on showcasing industry trends/challenges that revolved around CRM and ERP solutions
• Developed account and client engagement plan for 80 clients
• Coordinated client-focused programs with 2 strategic partners, resulting in $3M in solution license revenue
• Grew territory by 80% YoY via impactful marketing efforts
• Honored with the FY22 New Business Award in recognition of a $430K deal
• Championed the efforts of a cross-functional team of Global Black Belts, Technical Specialists, Commercial Executives, and partner resources to engage with a large financial services client
• Developed and implemented new Marketing offering programs (Power Platform and a D365 starter pack); worked with key industry partners to create implementation services plan
• Mentored 4 new Microsoft employees on professional skills and training priorities.
• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.

• Marketing executive/project consultant working with technical and other key field resources
• Developed storage options and drove exceptional customer satisfaction
• Initiated marketing programs that improved lead development designed to drive better client adoption of storage solutions.
• Introduced new methods, practices, and systems to reduce turnaround time.

• Marketing executive focused on educating clients on value of cloud computing for their business needs
• Developed strategy to position solutions in new logo accounts, and project managed the implementation.

• Created marketing plan for territory and strategic engagement with client base; focused on best use case and nurtured using prospecting and marketing skills.
• Evaluated client needs and developed tailored solutions to increase positive customer ratings.
• Facilitated client satisfaction and renewed customer relations to drive growth.