Asal Afzali
Houston,TX
Summary
Experienced retail leader with a strong track record of driving sales, operational excellence, and team performance across multiple store environments. Skilled in building high-performing teams, enhancing the customer experience, and maintaining brand and visual standards. Adept at leading store operations, coaching employees, and executing initiatives that support business growth and engagement.
Overview
9
9
years of professional experience
Work History
Assistant Store Manager
Mejuri
Houston, Texas
06.2023 - Current
- Delivered $500K+ in revenue over two years as Assistant Store Manager, ranking #2 top seller in-store, while driving team performance across revenue, conversion, and customer retention KPIs.
- Maintained a 100% NPS score for three consecutive years by consistently delivering elevated in-store and online client experiences, earning strong customer survey feedback and repeat clientele.
- Led and executed high-performing in-store events, including piercing activations and brand partnerships, with multiple events exceeding $3K in sales per event, especially during peak holiday seasons.
- Led operational excellence in inventory management, order fulfillment (BOPIS, phone, and in-store sales), and back-of-house organization, ensuring accuracy, efficiency, and shrink mitigation.
- Oversaw merchandising and visual standards by executing campaigns, maintaining brand presentation, and optimizing assortment and replenishment to improve sell-through and SKU representation
Assistant Store Manager of Operations
Kendra Scott
Houston, TX
10.2021 - 05.2023
- Led 100% accurate annual inventory counts for two consecutive years, overseeing inventory preparation, scheduling, team training, and adherence to BOH standards.
- Supported the opening of the new Kendra Scott Heights location, leading visual merchandising and BOH operational strategy for the brand’s newest concept boutique, including elevated product presentation and inventory execution for engagement rings and 14k solid gold collections.
- Coached and developed associates through ongoing sales training, performance reviews, hiring, and scheduling, strengthening team engagement, selling effectiveness, and operational execution.
- Partnered with the Store Manager to execute KPI-driven sales, operational, and customer experience goals, supporting consistent performance and business results.
Merchandising Store Supervisor
POLO RALPH LAUREN
Katy, TX
11.2018 - 09.2021
- Led and executed brand-driven visual merchandising strategies, managing multiple priorities while maintaining elevated in-store standards, visual consistency, and commercial impact.
- Analyzed visual and sales performance to optimize merchandising execution, supporting sell-through, SKU representation, and overall store productivity through data-informed decisions.
- Partnered with senior leadership, District Managers, and corporate teams to implement visual updates, lead BOH and floor walkthroughs, and ensure full readiness for leadership and company visits.
- Supported large-scale initiatives including store refreshes, campaign launches, and operational transitions, demonstrating flexibility with scheduling, travel readiness, and after-hours execution as required by the business.
Visual Merchandising Supervisor
Pink Victoria's Secret
Katy, Texas
04.2017 - 10.2020
- Led visual merchandising and holiday floorset execution, organizing the sales floor to drive customer engagement, optimize product placement, and support peak-season business growth.
- Supported new store openings and cross-functional operations, partnering with leadership teams to implement brand standards, complete visual setups, and ensure seamless launch readiness.
- Oversaw BOH shipment and inventory processes during peak and non-peak periods, improving stock flow, maintaining operational efficiency, and coaching the sales team while consistently performing as a top seller.
Education
BBA - RETAILING AND CONSUMER SCIENCE
University of Houston
Houston, TX08-2027
Languages
English
Native/ Bilingual
Russian
Native/ Bilingual
Persian
Native/ Bilingual
Arabic
Limited
Timeline
Assistant Store Manager
Mejuri
06.2023 - Current
Assistant Store Manager of Operations
Kendra Scott
10.2021 - 05.2023
Merchandising Store Supervisor
POLO RALPH LAUREN
11.2018 - 09.2021
Visual Merchandising Supervisor
Pink Victoria's Secret
04.2017 - 10.2020
BBA - RETAILING AND CONSUMER SCIENCE
University of Houston