A'Sean Everette
Ridgewood,NY
Summary
Experienced marketing coordinator with a passion for live shows and events. Successfully secures talent, sponsors, and venues for seamless showcases. Oversees timely and accurate payment of outside vendors. Implements a guerrilla marketing strategy to enhance engagement. Adept at curating invite-only mailing lists and generating revenue through merchandise sales. Exceptional at establishing and managing relationships with outside contractors. Coordinates art showcases and creates incentivized prizes for VIP guests. Co-founder of a successful music festival, orchestrating scheduling and implementing effective marketing strategies to expand viewer reach. Skilled in concept development and providing creative direction for promotional materials. Proficient in coordinating cross-departmental meetings and managing freelance talent for efficient project operations.
Overview
4
4
years of professional experience
Work History
Brand Strategist and Development Coordinator
S.W.A.N. (Secretly We're All Nerds)
11.2020
- Curated an invite-only mailing list to announce a pop-up event for the website launch
- Produced merchandise, generating over $5K in revenue and showcasing brand evolution
- Established and managed exceptional relationships with outside contractors
- Coordinated an art showcase with a local artist and created incentivized prizes for VIP guests
Brand Ambassador
From The Earth / Illicit Gardens
09.2023 - 12.2024
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
- Communicated product information with confidence and educated consumers about company.
Creative Director/Brand Strategist
LMNS Festival
11.2022 - 10.2023
- Co-created and founded the LMNS Festival, a successful event showcasing musical talent in the Kansas City Area
- Orchestrated scheduling for key team members, including hotel bookings, radio interviews, and rehearsals
- Implemented social media marketing, search engine optimization, and marketing ads to expand viewer reach
- Oversaw concept development for promotional materials and provided creative direction for the show
Concept Development
Aloof Visual Project
04.2023 - 08.2023
- Coordinated cross-departmental meetings to establish a comprehensive rollout plan for an audio project
- Played a key role in booking essential team members, such as media agencies, talent, and venues
- Managed freelance talent to ensure smooth and efficient project operations
Marketing Coordinator
I Love Me Live Show
10.2021 - 10.2022
- Secured and booked talent, as well as other key members, ensuring a seamless showcase
- Successfully secured sponsors and venues for the event
- Oversaw the payment of outside vendors, ensuring timely and accurate transactions
- Implemented a guerrilla marketing strategy to enhance engagement
Education
FAIRMONT HEIGHTS HIGH SCHOOL -
FAIRMONT HEIGHTS HIGH SCHOOL
LANDOVER, MD05.2015
Skills
- Project Management
- Sales
- Customer Service
- Event Coordination
- Brand Strategy
- Video Editing
- Microsoft Office Suite
- Marketing Research/Strategy
- Web Content Development
- Dropbox
- Marketing and Promotions
- Team Coordination and Leadership
- Relationship Management
Timeline
Brand Ambassador
From The Earth / Illicit Gardens
09.2023 - 12.2024
Concept Development
Aloof Visual Project
04.2023 - 08.2023
Creative Director/Brand Strategist
LMNS Festival
11.2022 - 10.2023
Marketing Coordinator
I Love Me Live Show
10.2021 - 10.2022
Brand Strategist and Development Coordinator
S.W.A.N. (Secretly We're All Nerds)
11.2020
FAIRMONT HEIGHTS HIGH SCHOOL -
FAIRMONT HEIGHTS HIGH SCHOOL
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