Shopify Plus
Asham Siddiq
eCommerce Manager
Melbourne,VIC
Summary
Dedicated eCommerce Operations and Digital Marketing professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
5
5
Languages
Work History
General Manager - Ecommerce and Digital Marketing
RENEWD Australia
Richmond, Australia
07.2018 - Current
- Initiated and rolled out various process changes, improved reporting system, enhanced customer service & operations
- Increased team's productivity and gained customers' trust by introducing a centralized CRM
- Increased total sales by Digital campaigns and new sales ideas to target corporate customers
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Reduced returns percentage by introducing stringent grading and QA process
- Increased RENEWD's sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Developed insights on marketing campaigns to assess performance against goals.
E-commerce Operations Manager
Mr Babu
Middle East, Kuwait
01.2012 - 01.2017
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Helped find leading online retailers and platforms to connect with consumers.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Constructed new payment systems for online orders to optimize website shopping and boost sales.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Facilitated business by implementing practical networking techniques.
- Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
Sales Manager
Business Mart
Middle East, Kuwait
01.2007 - 01.2012
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Held weekly meetings with director to identify techniques to overcome sales obstacles.
- Improved sales processes to streamline customer acquisition and onboarding strategies.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
Education
Graduate Certificate in Business Administration - Business Administration And Management
Victoria University
Melbourne, VIC 02.2021 - 12.2021
Post graduate diploma - Business Administration
Victoria University
Melbourne 01.2001 - 01.2003
Bachelor of Commerce - Business/Commerce, General
Punjab University
Pakistan 01.1997 - 01.1999
Skills
Sales Management
SEO proficiency
New Business Development
Data Analytics
Strategic planning
Brand development
Budgeting and forecasting
Work flow planning
Operations management
Email Marketing
Software
Google Analytics
Freshdesk/Zendesk
Mailchimp
Google Ads
Facebook/Instagram Ads
Hootsuite
MS Office Suite
Gecko Board
Zoho Suite
Magento
Timeline
Graduate Certificate in Business Administration - Business Administration And Management
Victoria University
02.2021 - 12.2021
General Manager - Ecommerce and Digital Marketing
RENEWD Australia
07.2018 - Current
E-commerce Operations Manager
Mr Babu
01.2012 - 01.2017
Sales Manager
Business Mart
01.2007 - 01.2012
Post graduate diploma - Business Administration
Victoria University
01.2001 - 01.2003
Bachelor of Commerce - Business/Commerce, General
Punjab University
01.1997 - 01.1999