Ashana Singhania

Responsibilities as Product manager - Customer Experience for AmEx Savings:

• Manage features and functionality that span the customer lifecycle from account creation through funding and management, across both self-service and call center- supported channels.
• Analyze product performance to create data-driven product roadmap and manage prioritization of product backlog to deliver optimal banking experience for our customers while driving critical business outcomes.
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Oversee Coordination with back office and call center communication strategy, talking points, training and procedures

.Responsibilities as part of Int'l Commercial Card lending team, Global Commercial Services:

• Manage the road map, prioritization, and lead end-to-end product development for multi-market lending capabilities with focus to shape the product vision and long term strategy,.
• Oversee the creation of a series of lend treatment and channel strategies that reinforce the borrowing flexibility of AXP products such as Installments, Open and closed ended loan products and flexible payment options to meet working capital needs.
• Manage the development of a suite of International commercial MIS and ensure consistent reporting and trend analysis for existing lending constructs globally.
• Partner with platform teams to assess back-end synergies with a focus on building reusable products across LoBs.
• Reviewed product development operations, including budgets, expenditures and research and maintained internal product knowledge database.
• Leveraged industry trends and competitive analysis to improve customer relationship building and mentored local personnel on best practices and protocols to maximize productivity.

Responsibilities as part of Scope and Sequence function & Product Manager for Global Servicing Portal Portfolio:

• Managing Scope of functions spread across 19 markets and explore possibilities for further expansion for multiple LOB's such as Consumer, Small Business, Corporate and Commercial.
• Lead and support various activities across the life cycle of a project to include status calls, scope definition, prioritization, delivery activities, deployment.
• Providing input to help shape the business process and user experience by supporting platform migrations and providing efficient alternatives for old processes to optimize cost.
• Own and manage the Program backlog, review and manage EPIC, Capabilities, Features with Acceptance Criteria via Rally and JIRA tools.
• Influence, lead and communicate to all levels across a broad range of partners and stakeholders and Drive adoption and usage of servicing portals in international markets.

Responsibilities as Content Expert and Project Analyst for Operations:

• Collaborate with Compliance, Technologies, Operations, Customer Experience and the Small Business and commercial groups to streamline processes for US market.
• Partner with technologies and led initiatives around automation of inventory – Increasing the closure by 40%, reducing the CTR by 60%, significantly reducing the full time employee (FTE) hours.
• Support training for the new hires and managed Floor Support, Coaching & Feedback and Quality Monitoring as SME.
• Provide reports on aspects of ongoing projects such as interdepartmental synergy, redundancy, production bottlenecking and perform deep dive analysis for specific business problems for senior leadership.

Started my own venture with launching a trend driven fashion accessory store for women.

• Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress. Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies. Established, optimized and enforced business policies to maintain consistency and high-quality standards across industry operations.