Ashkan Abedi
Game Designer, Product Manager
Tehran,Tehran
Summary
Game Designer and Product Manager with over 10 years of successful experience in design and production of video games. Recognized consistently for performance excellence and contributions to success in video game industry. Strengths in gameplay and narrative design, F2P games data analysis, Unity and Unreal game engines, backed by training in project management and game publishing.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
4
4
Certificates
Work History
Games Evaluation Manager
Cafe Bazaar
Tehran, Tehran
01.2021 - Current
- Gathered and analyzed over 50 prospective games historical KPIs (including LTV, retention rates, engagement rates, monetization, etc.)
- Designed prediction and analysis model to forecast mobile games performance within various markets during soft launch and official publish period.
- Increased number of official published games in market's portfolio by 5 and diagnosed issues and propose solutions for them when applicable.
- Compiled regular reports on specific genres or industry trends via infographics, visuals, and research synthesis.
- Extensive playtests and game reviews submitted for evaluation across variety of platform and genres, as well as all notable new market releases.
Games Promotion and Partnership Manager
Cafe Bazaar
Tehran, Tehran
12.2019 - 01.2021
- Increased DAU and Stickiness of Bazaar market by 9% and 2.3% respectively in span of 12 months by analyzing internal data, market research and industry trends to select best contents to promote.
- Improved local developers' Top of Mind and Loyalty Index rates by 7% by maintaining close partnership strategies and conducting various campaigns for recognizing areas of cooperation and productivity.
- Researched and built sources of information about new mobile games, trending genres and gamers' behavior.
- Developed user insight for Games, including understanding of customer lifecycles and segments.
Game Designer/Product Manager
Architects of Knowledge Age
Tehran, Tehran
11.2017 - 03.2018
- Visualized whole idea, final product and its future updates.
- Planned progress of development under role of product-owner in SCRUM groups.
- Designed main gameplay, feedback loops and monetization systems.
- Wrote game design document and game mock-ups
- Designed main UI/UX and menu flows using Balsamiq software.
- QA Test and balanced game resources using Machination tool.
- Designed game events to keep track of main KPI's using Game Analytics.
- Communicated with whole team of development and directing main vision of game.
Game Designer/Narrative Designer
Tadbir Gostaran (TGBS)
Tehran, Tehran
05.2014 - 10.2016
- Generated new ideas and paper prototyped new gameplay elements.
- Grey-box prototyped various mechanics within Unity engine.
- Wrote game design document, technical design document, and level design flowcharts.
- Designed player progression, resource flow and monetization systems.
- Improved certain KPI's such as ARPPU and Retention by designing special events and updates.
- Communicated with whole team of development and directing main vision of products.
Junior Level Designer/Game Tester
Espris Pouyanama
Tehran, Tehran
08.2008 - 03.2009
- Designed level flow, enemy placements and cinematic events.
- QA Tested and balanced all parameters and features in game.
- Wrote story chunks, in-game contents and draft story for game's sequel.
Education
Master of Arts - Game Development And Research
Cologne University of Applied Sciences
Germany 10.2021 - Current
Master of Arts - Teaching English As A Second Language
Shahid Beheshti University (SBU)
Iran 01.2013 - 05.2015
Master of Arts - English Education
Allameh Tabatabaei University (ATU)
Iran 08.2008 - 09.2012
Skills
Excellent Communication
Certification
Google Project Management Professional Certificate
Timeline
Google Project Management Professional Certificate
12-2021
Master of Arts - Game Development And Research
Cologne University of Applied Sciences
10.2021 - Current
Games Evaluation Manager
Cafe Bazaar
01.2021 - Current
Game Design and Development Specialization
11-2020
Games Promotion and Partnership Manager
Cafe Bazaar
12.2019 - 01.2021
IELTS Certificate
12-2018
Game Designer/Product Manager
Architects of Knowledge Age
11.2017 - 03.2018
The Art of Story and Screenplay Writing
08-2017
Game Designer/Narrative Designer
Tadbir Gostaran (TGBS)
05.2014 - 10.2016
Master of Arts - Teaching English As A Second Language
Shahid Beheshti University (SBU)
01.2013 - 05.2015
Junior Level Designer/Game Tester
Espris Pouyanama
08.2008 - 03.2009
Master of Arts - English Education
Allameh Tabatabaei University (ATU)
08.2008 - 09.2012
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