Ashleigh Gonsalves
Fort Mill,SC
Summary
Detail-oriented Marketing student with a 3.61 GPA, seeking a Marketing Internship to leverage analytical and communication skills. Strong foundation in Excel and practical experience in client engagement and grassroots marketing through swim instruction. Former competitive swimmer with state championship titles, showcasing discipline and time management under pressure.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Swim Instructor
Self-employeed
Fort Mill, SC
05.2020 - Current
- Delivered private and small-group swim instruction to 35–45 clients each summer.
- Achieved double-digit client growth annually, expanding client base through effective marketing and quality instruction.
- Designed and executed over 450 individual lessons per season, emphasizing water safety and stroke development.
- Coordinated weekly schedules for 10–15 recurring clients, enhancing availability and reducing cancellations.
- Achieved 85–90% client retention rate through effective progress tracking and relationship building.
- Generated new business through referrals, resulting in full seasonal bookings annually.
- Developed personalized skill-progression plans that facilitated advancement by one or more swim levels each season.
- Adapted teaching methods for various ages and learning styles while ensuring a safe environment.
- Marketed swim instruction services through local parent groups and social media, generating consistent client inquiries.
Education
Master of Science - Marketing
Clemson University
Clemson, SC05-2027
Skills
- Marketing strategy
- Data analysis
- Social media management
- Customer engagement
- Project management
- Lesson planning
- Verbal and written communication
- Time management
Accomplishments
Professional Selling 3250- Salesforce Otis Elevator Sales Pitch winner
Certification
Microsoft Excel Certification – Marketing Metrics Coursework, Clemson University
Timeline
Swim Instructor
Self-employeed
05.2020 - Current
Master of Science - Marketing
Clemson University