I am a highly skilled marketer and project manager with a strong track record in optimizing marketing collateral and brand visibility. My experience encompasses managing Amazon Vendor Central listings, managing sales presentations, managing third-party contractors, and maximizing product exposure through lifestyle photography and videos. I have successfully led six social media accounts, executed influencer marketing campaigns, and managed creative content production for web, social, and sales collateral. My proficiency in project supervision, trade show coordination, and retail marketing also add to my versatile skill set. I am committed to delivering results and driving growth, making me a valuable asset to any team or organization.
Hi, I’m
Ashley Acosta
Saint Augustine,FL
Summary
Overview
15
years of professional experience
Work History
Life Wear Technologies, LLC
Sales & Marketing Manager
Job overview
- Managing the coordination of e-commerce product listings (Amazon Vendor Central), web inventory management, and overseeing Amazon ads to increase product visibility and maximize sales within the platform
- Administered six social media accounts to develop strategies, content creation, community management, and data analysis
- Spearheaded the influencer marketing campaigns, ensuring that everything from budget to communication and overall campaign vision was perfectly executed
- Successfully managed the creation of product photoshoots and videography to be used in our sales collateral, website, and social media
- Supervising 3rd-party contractors which involves contract negotiation, performance evaluations, and ensuring project objectives/deadlines are met within specific timeframes
- Coordinating multiple trade shows within the calendar year, while guiding logistical groups in charge of trade show construction
- Proficient in Photoshop, Lightroom, and Adobe Illustrator
- Experience in retail package research, POGs, shelf talkers, counter displays
- Involved in three product-to-retail launches
- All launch assets included web design, social media presence, trademark establishment, and packaging
- Provided valuable support to the sales team by assisting them in creating top-notch collateral
- This included designing sales sheets, presentations, and mock-ups that helped them seal the deal with potential clients.
Experiential Marketing
Experiential Marketing Agencies/Product Specialist
01.2013 - 01.2021
Job overview
- Develop and deliver project documents regarding deadlines which allow marketing agencies to deliver top quality oversight for campaign schedules
- Collaborate closely with local third-party marketing firms in a solution-oriented environment
- While providing outstanding service to the customer with the highest standards of timeliness, responsiveness, courtesy, and professionalism
- Initiate the development of marketing activities through social media tools such as Twitter, Instagram, Facebook, and web updates to assist in press release efforts
- Seek and accurately capture marketing metrics used by agencies to effectively create project planning reports
- Increase knowledge and understanding of the brands being promoted through training, guidance, and using online resources to increase product sales
- Trained and provided coaching to over 20 junior team members
- Visited customer locations to determine needs, set up contracts, and provide training
- Managed and tracked package transfers such as bills of lading, delivery receipts, packing lists, and load tags.
Commander Fleet Activities Okinawa, U.S Navy
Logistics Specialist
01.2006 - 01.2010
Job overview
- Processed and organized data summaries and reports, logistical/supply reports, administrative reports, and statements that meet specific writing and evidence standards appropriately targeted to the audience and purpose
- Communicated essential and accurate data daily during formal or informal presentations, meetings, or interviews
- Gathered supply data loaded into Logistics Command Management Information Systems
- Proficient in spreadsheets, and databases, familiarity with Excel and technical writing used to identify, order, stock, and issue essential repair parts, clothing, and general supplies utilized by the United States Navy and other military personnel
- Coordinated detailed expense reports of capital expenditures used by the oversight division to advise on procurement policy
- Negotiated pricing with vendors regarding wholesale billing and marketing procedures.
Education
West Texas A&M UniversityCanyon, Texas
MBA from Marketing
10.2026
University Overview
West Texas A&M UniversityCanyon, Texas
Bachelors of Science from Marketing
12.2022
University Overview
Skills
- Go-To-Market
- Social Media Management
- Brand Ambassador/Influencer Relations
- Producing Special Events
- Marketing Planning
- Sales Presentation
- Vendor Negotiations
- Vendor Coordination
- Trade Show Management
- Retail Product Packaging
- Adobe InDesign
- Lifestyle Photography
Clearance
Clearance
TS/SCI, Single Scope Background InvestigationTimeline
Experiential Marketing Agencies/Product Specialist
Experiential Marketing
01.2013 - 01.2021
Logistics Specialist
Commander Fleet Activities Okinawa, U.S Navy
01.2006 - 01.2010
Sales & Marketing Manager
Life Wear Technologies, LLC
West Texas A&M University
MBA from Marketing
West Texas A&M University
Bachelors of Science from Marketing