ASHLEY AGUIRRE
Costa Mesa,CA
Summary
Experienced manager with a successful track record overseeing multiple departments. Skilled in executing store directives, efficiently handling new merchandise shipments, and incorporating a creative style. Proficient in tailoring merchandising strategies to meet diverse demographics' specific needs. Actively communicates new product knowledge and industry trends to inspire the sales team in delivering exceptional customer service. Provides effective tools and resources to consistently achieve and surpass monthly sales goals. Demonstrated history of exceeding sales targets. Committed to fostering a positive and high-energy environment for clients and team members, driven by an unwavering work ethic that consistently produces outstanding results.
Overview
8
8
years of professional experience
Work History
Specialty Sales Manager
Target
07.2022 - Current
- Drove increased employee engagement by fostering a positive work environment focused on professional development and recognition.
- Driving profitable sales in apparel, home, beauty and essentials
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Led cross-functional teams to ensure seamless collaboration between various departments, enhancing overall efficiency.
- Built and onboarded a team of consultants that are knowledgeable and passionate about Apparel, Beauty, Home and Electronics
- Collaborated closely with other managers to exchange best practices in retail operations management and drive continuous improvement across the organization.
- Lead the team in backroom processes, organization, layout and replenishment of the salesfloor to ensure product is available for guests.
- Streamlined communication channels between departments within the store to facilitate seamless coordination on key tasks such as inventory replenishment and customer service resolution efforts.
- Conducted performance evaluations for staff members, identifying areas of strength as well as opportunities for improvement and providing targeted coaching accordingly.
- Develop and coach teams and team leaders to elevate their skills and expertise
- Scheduled employee tasks, conducted performance reviews and executed daily branch operational goals to maximize team productivity.
- Planned, directed, coordinated and assigned manpower to efficiently meet daily production requirements and goals.
Style Team Lead
Target
02.2020 - 07.2022
- Ensure management and team members are up to date on business needs, always trending ahead on their business goals and are evaluating opportunity areas
- Proven record of meeting and exceeding sales goals in my departments which include being up in: Men's 12.74%, Intimates 12.4%, and Women's performance 27.43%
- Manages the stock room process by monitoring and auditing to make sure counts are correct, checking for backroom errors and keeping up with backroom standards
- Also replenishing the sales floor when counts are low pushing out new inventory when we get our daily truck
- Engineer daily work plan to achieve maximum production of workflow in the department
- Promoted to District Style Team Lead trainer thus given the responsibility of training new team leads for stores in the district
- Showing them my daily operations, routines and how I maximize my time
- Consistently educating my team on new Monthly Visual Guides and planograms
- Working two weeks ahead of schedule to make sure we are up to date on any and all changes to the department
- Ability to multi-task in a fast paced environment all while maintaining priorities and making sure the guest always comes first
- Achievements include being recognized by the district for elevating production in my respective floor pads as well as being District Trainer, and improving the culture of the store
Dress Merchandise Manager
Macys
03.2019 - 03.2020
- Enhance the customers shopping experience by creating visually appealing color stories and rotating product regularly to keep it fresh and to reflect what is trending
- Evaluating sales daily and strategizing to promote areas that lacking sufficient sales
- Determine appropriate floor space needs for each brand based on selling trends
- Work closely with the visual team to decide how goods should be displayed to maximize customer interest & sales
- Created product presentations for seasonal visual displays and events
- Provided styling advice to deliver exceptional customer service
- Maintain communication with vendors, Sales Managers RDMs, Regional & District Teams
Executive Assistant to Creative Director
Lapalme Magazine
02.2017 - 03.2020
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Processed travel expenses and reimbursements for executive team and senior management group.
- Wardrobe stylist for editorial photo shoots, including Leah Remini, Rachel Bilson, Ariel Winter, and Taye Diggs to name a few
- Photo shoot preparation including securing shoot locations, unpacking and steaming merchandise
- Keeping track of incoming and outgoing merchandise ensuring everything arrives on time FedEx knows me so well
- Managed office inventory as well as sourced supplies, tracking supplies and placing orders to ensure smooth daily operations for the team and props for sets.
- Manage studio space making sure sets are clean, organized, and equipped with all necessary tools and that all team members have eaten
- Sought after and maintained strong client and vendor relationships with PR showrooms, publicists, brands, talent, designers, and more
- Managed social media accounts and metrics, growing Creative Director’s audience by 20,000 and LAPALME’S active users by 3,000
- Assisted luxury lifestyle publication Owner/Creative Director, Derek Warburton with sponsorship opportunities, brand awareness, and administrative support
- Researched and created digital press clips and media kits
- Planned and executed special events, managed guest lists, and coordinated TV and red carpet appearances
- Conducted interviews and wrote editorial content to be featured in digital and print publications
JR PUBLIC RELATIONS AGENT (TEMP)
EMC BOWERY
03.2018 - 08.2018
- Secured national print and digital editorial features, radio appearances, and press coverage for entertainment, nightlife, and music clients, including Brian McKnight, Nikita Dragun, Erika Jane, The Peppermint Club, Bootsy Bellows, The Nice Guy, and more
- Produced and distributed press releases, media kits, biographies, and daily press clippings
- Pitched celebrity and influencer talent for exclusive Coachella parties, gifting suites, and film premieres to increase exposure and social media engagement
- Handled influencer outreach for special client events and launches
- Managed administrative tasks for clients, including schedules, travel, and styling
Education
Bachelors of Science - Fashion Marketing & Management
The Art Institute
Costa Mesa, CA01.2016
Skills
- POS SYSTEMS
- STYLING
- PRODUCT PREP
- CONTENT CREATOR
- SOCIAL MEDIA MANAGEMENT
- INFLUENCER MARKETING
- SPONSORSHIPS
- CLIENT RELATIONS
- EVENT PLANNING
- CELEBRITY SEEDING
- WRITING & EDITING
- PRESENTATIONS
- ADMINISTRATION SUPPORT
- PROGRAMS
- CISION
- GOOGLE DRIVE
- PHOTOSHOP
- ILLUSTRATOR
- MICROSOFT OFFICE
Programs
- Cision
- Google Drive
- Photoshop
- Illustrator
- Microsoft Office
Timeline
Specialty Sales Manager
Target
07.2022 - Current
Style Team Lead
Target
02.2020 - 07.2022
Dress Merchandise Manager
Macys
03.2019 - 03.2020
JR PUBLIC RELATIONS AGENT (TEMP)
EMC BOWERY
03.2018 - 08.2018
Executive Assistant to Creative Director
Lapalme Magazine
02.2017 - 03.2020
Bachelors of Science - Fashion Marketing & Management
The Art Institute