Ashley Berry
Norfolk,VA
Summary
Emmy nominated News Producer with 6 years' experience creating impactful, fresh and innovative video content. Skilled content creator with a desire to continue leading and building my skills in the news industry. Successful at taking concepts and producing exceptional products. Team-oriented and tactical with experience managing a team and complex projects. Good understanding of news, media, social media and entertainment.
Overview
6
6
years of professional experience
Work History
6PM Producer
TEGNA
Norfolk, Virginia
06.2021 - Current
- Experience producing every single broadcast at the station
- Produced 5 news specials
- Producing special content for every broadcast to help draw viewership across the board
- Produce news cut ins in the event of breaking news in our coverage area, ex: mass shootings, school shootings, to presidential visits, elections and more
- Searched wire services, network feeds and websites to find relevant material for daily newscasts
- Find creative ways to engage viewers for everyday newscasts
- Troubleshot and resolved production issues to execute smooth, streamlined programs.
- Created multimedia graphics to accompany on-air announcements.
6pm News Producer
Wboc Tv 16 / Draper Media
Salisbury, MD
06.2018 - Current
- Assigned advanced breaking news stories to anchors and reporters
- Turned breaking news stories into written pieces for immediate broadcast
- Searched wire services, network feeds and websites to find relevant material for newscasts
- Generated engaging story ideas and creative headlines to increase readership of our web articles
- Trouble-shooting and resolving production issues to execute smooth, streamlined programs
- Collaborated with reporters and news directors to cover breaking and important stories across the Delmarva Peninsula
Good Day Delmarva Morning Show Producer
Wboc Tv 16 / Draper Media
Salisbury, MD
01.2019 - 12.2021
- Helped develop the broadcast (including graphics and rundown) from the ground up, in preparation for the May 2019 launch date
- Created multimedia and broadcast graphics for the show and social media promotions
- Produced and edited creative broadcast centric specials for holidays and special events like our 1 year anniversary
- Enforced time limits to reporters and anchors on air while boothing the show
- Scheduled daily and weekly local guests and online interviews for the broadcast
- Maintained working knowledge of current events, community issues and local contacts through research
- Utilized our social media to "break the fourth wall" and get our audience involved in the broadcast
- Participated in brainstorming sessions with my co-producer and anchors to develop exciting and informative content in an expanded format
Education
Bachelor of Arts - Journalism And Media Studies
Rutgers, The State University Of New Jersey
New Brunswick, NJ05.2018
Skills
- Experience stacking and producing the flagship broadcast for the station
- Experience creating and running lifestyle broadcast
- Experience leading and steering reporters in the right direction for their stories
- Strong knowledge of Adobe Premiere
- Strong knowledge of ENPS
- Broad knowledge of national and local news topics
- Firm grasp of journalistic ethics
- Copyediting and proofreading
- Project organization
- Team management
Timeline
6PM Producer
TEGNA
06.2021 - Current
Good Day Delmarva Morning Show Producer
Wboc Tv 16 / Draper Media
01.2019 - 12.2021
6pm News Producer
Wboc Tv 16 / Draper Media
06.2018 - Current
Bachelor of Arts - Journalism And Media Studies
Rutgers, The State University Of New Jersey