Summary
Overview
Work History
Education
Skills
Websites
Timeline
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JOSH Larson

Helotes,TX

Summary

Accomplished Senior Executive Producer with a proven track record, enhancing digital traffic and audience engagement through exceptional storytelling and editorial judgment. Expert in team leadership and broadcast production, consistently delivering high-quality content across multiple platforms. Skilled in fostering professional growth and surpassing project deadlines.

Overview

26
26
years of professional experience

Work History

Senior Executive Producer

Sinclair Inc.
04.2023 - Current
  • Lead the editorial and production efforts for all news broadcasts and digital content. Responsibilities include leadership & management, editorial oversight, content production, cross-platform coordination, quality control, training and resource management. I
  • Oversee and guide a team of producers, reporters, and other support staff to ensure the highest quality news programming on linear TV and digital platforms.
  • Mentor and develop team members, providing regular feedback and professional growth opportunities.

Executive Producer

Sinclair, Inc.
06.2012 - 04.2023
  • Set the editorial direction and tone for award-winning morning news programs, ensuring the content was relevant, accurate, and compelling.
  • Supervised the creation of news scripts, story selection, and the overall structure of the morning news broadcasts.
  • Coordinated the production of breaking news and collaborated with the digital team to ensure the creation of consistent and high-quality content across the digital and social platforms.
  • Spearheaded creative development for projects, leading brainstorming sessions and guiding the team in conceptualization efforts.
  • Consistently met or exceeded project deadlines, demonstrating effective time management and organizational skills throughout the production process.

Senior News Producer

WOAI-TV
05.2010 - 06.2012
  • Improved internal communication processes by establishing clear channels for feedback among producers, editors, reporters, and other staff members.
  • Increased digital traffic by collaborating closely with the online team for multimedia content tailored for web audiences.
  • Managed tight deadlines, ensuring timely delivery of accurate and well-researched news content for live broadcasts.
  • Developed impactful promotional campaigns that effectively highlighted upcoming special reports or investigative series.

News Producer

KSAT-TV
08.2006 - 05.2010
  • Reviewed and edited scripts for improved flow and context.
  • Participated in editorial meetings, pitching story ideas while considering time constraints, available resources, and overall impact on targeted viewers.
  • Maintained strong editorial judgment by selecting relevant topics for daily coverage that aligned with station objectives.
  • Diversified storytelling techniques to match different content and keep audiences engaged.
  • Developed relationships with sources and community members to identify unique local stories of interest to viewers.

Newscast Producer

KOKH-TV
03.2005 - 08.2006
  • Managed tight deadlines, ensuring efficient production of daily news programs.
  • Balanced competing priorities while managing multiple assignments simultaneously under pressure.
  • Maximized broadcast quality by effectively managing technical aspects such as video feeds, and satellite transmissions.

News Anchor

KWTX-TV
04.1998 - 03.2004
  • Anchored daily weekday morning newscast
  • Deployed to news events to provide on-the-ground broadcast reports on daily and breaking news stories.
  • Fact-checked breaking news headlines by performing background research.
  • Collaborated with producers and management to develop newscasts, promotions and teases.

Education

Bachelor of Arts - Communications

University of Central Oklahoma
Edmond, OK

Skills

  • Team Leadership: Guiding and mentoring a team of producers, reporters, and other staff
  • Project Management: Overseeing multiple projects simultaneously and ensuring deadlines are met
  • Decision-Making: Making quick, informed decisions under pressure
  • Interpersonal Communication: Effectively communicating with team members, talent, and external stakeholders
  • Public Speaking: Representing the station at events or during public appearances
  • Negotiation: Working with advertisers, sponsors, and other partners
  • Editorial Judgment: Deciding which stories to cover and how to present them
  • Content Strategy: Developing and implementing content strategies that align with the station's goals
  • Storytelling: Crafting compelling narratives that resonate with the audience
  • Scriptwriting: Writing or editing scripts for broadcast
  • Broadcast Production: Understanding the technical aspects of producing live or recorded broadcasts
  • Digital Media: Leveraging digital platforms for content distribution and audience engagement
  • Editing Software: Proficiency with video editing tools like Adobe Premiere, Final Cut Pro, etc
  • Content Management Systems (CMS): Managing content on digital platforms

Timeline

Senior Executive Producer

Sinclair Inc.
04.2023 - Current

Executive Producer

Sinclair, Inc.
06.2012 - 04.2023

Senior News Producer

WOAI-TV
05.2010 - 06.2012

News Producer

KSAT-TV
08.2006 - 05.2010

Newscast Producer

KOKH-TV
03.2005 - 08.2006

News Anchor

KWTX-TV
04.1998 - 03.2004

Bachelor of Arts - Communications

University of Central Oklahoma

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JOSH Larson