JOSH Larson
Helotes,TX
Summary
Accomplished Senior Executive Producer with a proven track record, enhancing digital traffic and audience engagement through exceptional storytelling and editorial judgment. Expert in team leadership and broadcast production, consistently delivering high-quality content across multiple platforms. Skilled in fostering professional growth and surpassing project deadlines.
Overview
26
26
years of professional experience
Work History
Senior Executive Producer
Sinclair Inc.
San Antonio, Texas
04.2023 - Current
- Lead the editorial and production efforts for all news broadcasts and digital content. Responsibilities include leadership & management, editorial oversight, content production, cross-platform coordination, quality control, training and resource management. I
- Oversee and guide a team of producers, reporters, and other support staff to ensure the highest quality news programming on linear TV and digital platforms.
- Mentor and develop team members, providing regular feedback and professional growth opportunities.
Executive Producer
Sinclair, Inc.
San Antonio, TX
06.2012 - 04.2023
- Set the editorial direction and tone for award-winning morning news programs, ensuring the content was relevant, accurate, and compelling.
- Supervised the creation of news scripts, story selection, and the overall structure of the morning news broadcasts.
- Coordinated the production of breaking news and collaborated with the digital team to ensure the creation of consistent and high-quality content across the digital and social platforms.
- Spearheaded creative development for projects, leading brainstorming sessions and guiding the team in conceptualization efforts.
- Consistently met or exceeded project deadlines, demonstrating effective time management and organizational skills throughout the production process.
Senior News Producer
WOAI-TV
San Antonio, TX
05.2010 - 06.2012
- Improved internal communication processes by establishing clear channels for feedback among producers, editors, reporters, and other staff members.
- Increased digital traffic by collaborating closely with the online team for multimedia content tailored for web audiences.
- Managed tight deadlines, ensuring timely delivery of accurate and well-researched news content for live broadcasts.
- Developed impactful promotional campaigns that effectively highlighted upcoming special reports or investigative series.
News Producer
KSAT-TV
San Antonio, TX
08.2006 - 05.2010
- Reviewed and edited scripts for improved flow and context.
- Participated in editorial meetings, pitching story ideas while considering time constraints, available resources, and overall impact on targeted viewers.
- Maintained strong editorial judgment by selecting relevant topics for daily coverage that aligned with station objectives.
- Diversified storytelling techniques to match different content and keep audiences engaged.
- Developed relationships with sources and community members to identify unique local stories of interest to viewers.
Newscast Producer
KOKH-TV
Oklahoma City, OK
03.2005 - 08.2006
- Managed tight deadlines, ensuring efficient production of daily news programs.
- Balanced competing priorities while managing multiple assignments simultaneously under pressure.
- Maximized broadcast quality by effectively managing technical aspects such as video feeds, and satellite transmissions.
News Anchor
KWTX-TV
Waco, TX
04.1998 - 03.2004
- Anchored daily weekday morning newscast
- Deployed to news events to provide on-the-ground broadcast reports on daily and breaking news stories.
- Fact-checked breaking news headlines by performing background research.
- Collaborated with producers and management to develop newscasts, promotions and teases.
Education
Bachelor of Arts - Communications
University of Central Oklahoma
Edmond, OKSkills
- Team Leadership: Guiding and mentoring a team of producers, reporters, and other staff
- Project Management: Overseeing multiple projects simultaneously and ensuring deadlines are met
- Decision-Making: Making quick, informed decisions under pressure
- Interpersonal Communication: Effectively communicating with team members, talent, and external stakeholders
- Public Speaking: Representing the station at events or during public appearances
- Negotiation: Working with advertisers, sponsors, and other partners
- Editorial Judgment: Deciding which stories to cover and how to present them
- Content Strategy: Developing and implementing content strategies that align with the station's goals
- Storytelling: Crafting compelling narratives that resonate with the audience
- Scriptwriting: Writing or editing scripts for broadcast
- Broadcast Production: Understanding the technical aspects of producing live or recorded broadcasts
- Digital Media: Leveraging digital platforms for content distribution and audience engagement
- Editing Software: Proficiency with video editing tools like Adobe Premiere, Final Cut Pro, etc
- Content Management Systems (CMS): Managing content on digital platforms
Timeline
Senior Executive Producer
Sinclair Inc.
04.2023 - Current
Executive Producer
Sinclair, Inc.
06.2012 - 04.2023
Senior News Producer
WOAI-TV
05.2010 - 06.2012
News Producer
KSAT-TV
08.2006 - 05.2010
Newscast Producer
KOKH-TV
03.2005 - 08.2006
News Anchor
KWTX-TV
04.1998 - 03.2004
Bachelor of Arts - Communications
University of Central Oklahoma