Carlos C. Hopkins

• Spearheaded end-to-end management of daily live show coverage and breaking news with producers, reporters, production staff, and anchors.
• Boosted ratings through audience research and trending data, recruiting talented producers for strategic execution.
• Authored a comprehensive playbook based on research and audience feedback to enhance broadcast competitiveness.
• Conducted monthly feedback sessions and annual performance reviews to promote team growth and establish goals.
• Communicated coverage assignments and executed daily editorial meetings while copy-editing scripts for newscasts.
• Collaborated with colleagues on strategic planning and execution of major projects for Comcast/NBCUniversal.
• Led hiring initiatives to build a diverse team reflecting community demographics.
• Recognized as 'morale police' by fostering a healthy and positive work environment.

• Administered all production activities for the weekday #1 10 PM newscast in the Dallas-Fort Worth TV market.
• Recruited a diverse group of producers, and strategically placed them for success.
• Led and guided producers, reporters, and coordinated content with the digital team, and CBS O&O stations.
• Broadcast won several Emmys for breaking news coverage, as well as steered a stunning victory over the longtime ratings leader in Dallas.
• Built a team that increased ratings, made the late newscast #1 in the ratings, and beat the main competition for the first time in 30 years.
• Optimized productivity by managing schedules for the entire production staff.
• CBS Dallas KTVT-TV is a television station in Dallas, TX, part of the CBS network.

• Collaborated with four live reporters and a team of writers/editors for the weekday 11pm newscast.
• Led technical direction for CBS Miami's LIVE late newscast, boosting audience share from CBS Primetime.
• Covered major stories, including President Obama's election and the 2010 Haiti Earthquake.
• Reported high-profile events such as Super Bowl 44, Michael Jackson's death, and Bernie Madoff's arrest.

• Produced most-watched weekend evening and late newscasts at WFAA-TV Channel 8.
• Served as writer and fill-in producer for weekday evening and late newscasts.
• Delivered diverse LIVE newscasts, maintaining status as top TV station in Dallas.
• Contributed to programming that enhanced viewer engagement and ratings.

KENS-TV 5 is a CBS Affiliate in San Antonio, TX.

KHOU-TV 11 is a CBS Affiliate in Houston, TX.

• Established ChopTop to provide specialized services for Jeep and Bronco owners.
  Developed efficient service workflows that improved client satisfaction.
  Launched social media platforms for ChopTop LA to showcase services and enable bookings.
  Executed targeted paid social media campaigns to boost brand awareness and drive growth.