Lanis Brown
Summary
Determined Retail Development Manager with history of launching and managing successful businesses. Known for strong business acumen and to lead teams of 15+ in strategic business development skills. Skilled in long-range planning and strategy development. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Retail Development Manager
SAS Retail Services
08.2020 - Current
- Boosted retail sales by implementing strategic marketing plans and promotional campaigns.
- Developed new business partnerships, resulting in increased product distribution and market share.
- Conducted market analysis to identify emerging trends, adjusting strategies accordingly for improved results.
- Met sales goals against pre-defined GSV and ACV growth targets with accumulated value of $30+ million by developing and executing results-driven sales strategies.
- Promoted to the position of Retail Business Development Manager of Little Rock DRT and nominated as Most Valuable Player for the Central Region for 2022 within the first year.
- Developed a highly skilled team of five new hires in first year to maintain 10% attrition rate, exceeded company performance metrics by 116.4%, and achieved 6% in gross sales volume within final three months.
- Turnaround performance of prominent Northwest Arkansas territory by advancing over 28% on KPI's Scorecard and exceeding target by 21.4% securing top rating for area and region.
- Received multiple accolades for outperforming defined quotas: selected Supervisor of Month three times, secured Supervisor of the Year Honors for assigned region 2 years in a row, and won Representative of the Month Honors 12 times.
General Manager
Route 66
10.2019 - 03.2020
- Exceeded first-month revenue target by 31% by reviewing P&L targets and implementing competitive pricing structures.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Deployed growth-focused business strategies for food truck park with attached 50's style diner/bar. Collaborated with city and county regulatory bodies to obtain operating documentation and licensure. Strengthened relationships with regional and local vendors.
Marketing Director
Youngblood Power Sports
01.2018 - 10.2019
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
Marketing Manager
The Auto Shoppe
01.2014 - 01.2018
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Education
Bachelor of Science - Psychology (Biomedical Science)
Missouri State University
Springfield, MO12.2017
Skills
- Leadership Development
- Developing brand messaging
- Strategic selling
- Business Development
- Financial Acumen
- Strategic Sales Planning
- Client Acquisition & Retention
- Team Building & Leadership
- Territory Management
- New Business Development
- New Hire Onboarding
- Market & Trend Analysis
- Performance Management
- Client Relations Building
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 35 staff members.
- Achieved Supervisor of the Year through effectively helping with build brand sales and partnerships.
- Achieved top territory results through effectively helping with coaching and relationship building.
Certification
- CSP - Certified Sales Professional
Affiliations
- National Honor Society | Psi Chi | Sertoma, Heart of the Ozarks | Volunteer, Breast Cancer Foundation of the Ozarks | Volunteer, Boys & Girls Clubs
Timeline
Retail Development Manager
SAS Retail Services
08.2020 - Current
General Manager
Route 66
10.2019 - 03.2020
Marketing Director
Youngblood Power Sports
01.2018 - 10.2019
Marketing Manager
The Auto Shoppe
01.2014 - 01.2018
Bachelor of Science - Psychology (Biomedical Science)
Missouri State University