Lanis Brown
Bentonville,AR
Summary
Determined retail development manager with a successful track record of launching and managing businesses. Strong business acumen and ability to lead teams of 15+ in strategic business development. Skilled in long-range planning and strategy development, ensuring efficient operations. Highly organized and dependable, able to manage multiple priorities with a positive attitude. Willing to take on additional responsibilities to meet team goals. Proven ability to leverage customer insights, market trends, and strategic planning to optimize retail operations. Collaborative team player who fosters positive work environments and adapts to evolving business needs. Recognized for leadership abilities, effective communication, and focus on achieving measurable results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Retail Development Manager
SAS Retail Services
08.2020 - Current
- Boosted retail sales by implementing strategic marketing plans and promotional campaigns.
- Developed new business partnerships, resulting in increased product distribution and market share.
- Conducted market analysis to identify emerging trends, adjusting strategies accordingly for improved results.
- Met sales goals against pre-defined GSV and ACV growth targets with accumulated value of $30+ million by developing and executing results-driven sales strategies.
- Promoted to the position of Retail Business Development Manager of Little Rock DRT and nominated as Most Valuable Player for the Central Region for 2022 within the first year.
- Developed a highly skilled team of five new hires in first year to maintain 10% attrition rate, exceeded company performance metrics by 116.4%, and achieved 6% in gross sales volume within final three months.
- Turnaround performance of prominent Northwest Arkansas territory by advancing over 28% on KPI's Scorecard and exceeding target by 21.4% securing top rating for area and region.
- Received multiple accolades for outperforming defined quotas: selected Supervisor of Month three times, secured Supervisor of the Year Honors for assigned region 2 years in a row, and won Representative of the Month Honors 12 times.
General Manager
Route 66
10.2019 - 03.2020
- Exceeded first-month revenue target by 31% by reviewing P&L targets and implementing competitive pricing structures.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Deployed growth-focused business strategies for food truck park with attached 50's style diner/bar. Collaborated with city and county regulatory bodies to obtain operating documentation and licensure. Strengthened relationships with regional and local vendors.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Marketing Director
Youngblood Power Sports
01.2018 - 10.2019
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Developed and presented marketing plans and reports to CEO and shareholders.
Marketing Manager
The Auto Shoppe
01.2014 - 01.2018
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Education
Bachelor of Science - Psychology (Biomedical Science)
Missouri State University
Springfield, Mo 12.2017
Skills
- Leadership Development
- Developing brand messaging
- Strategic selling
- Business Development
- Financial Acumen
- Strategic Sales Planning
- Client Acquisition & Retention
- Territory Management
- New Business Development
- Market & Trend Analysis
- Client Relations Building
- Leadership development
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 35 staff members.
- Achieved Supervisor of the Year through effectively helping with build brand sales and partnerships.
- Achieved top territory results through effectively helping with coaching and relationship building.
Certification
- CSP - Certified Sales Professional
Affiliations
- National Honor Society | Psi Chi | Sertoma, Heart of the Ozarks | Volunteer, Breast Cancer Foundation of the Ozarks | Volunteer, Boys & Girls Clubs
Timeline
Retail Development Manager
SAS Retail Services
08.2020 - Current
General Manager
Route 66
10.2019 - 03.2020
Marketing Director
Youngblood Power Sports
01.2018 - 10.2019
Marketing Manager
The Auto Shoppe
01.2014 - 01.2018
- CSP - Certified Sales Professional
Bachelor of Science - Psychology (Biomedical Science)
Missouri State University
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