Ashley Courtheyn
Streetsboro,OH
Summary
Transformational healthcare executive with 15+ years of leadership in hospice, palliative care, and post-acute operations. Expertise in driving growth across multiple sites, enhancing compliance standards, and executing strategic initiatives to improve market presence and quality outcomes. Recognized for effective team leadership and infrastructure development, with a strong focus on federal and state regulatory compliance. Proven ability to navigate complex organizations to achieve measurable improvements in clinical, financial, and operational performance.
Overview
18
18
years of professional experience
1
1
Certification
Work History
VP of Hospice and Palliative Care
Outcome Healthcare
Beachwood, USA
05.2024 - Current
- Executive leadership over two hospice agencies, integrating operations, compliance, and strategic development.
- Increased overall census by 50% in under six months through data-driven outreach, market analysis, and referral optimization.
- Led successful ACHC recredentialing processes, implementing robust compliance protocols and survey readiness initiatives.
- Directed organizational restructuring efforts to streamline communication, improve care delivery, and enhance financial sustainability.
- Built high-performing interdisciplinary teams, fostering accountability, morale, and retention.
Corporate Director of Business Development
Crown Healthcare
Ohio Region, USA
01.2022 - 05.2024
- Spearheaded regional expansion strategies, increasing referral volume by 40% across multiple service lines.
- Cultivated strategic partnerships with hospitals, SNFs, ALFs, and physician networks to drive sustainable growth.
- Oversaw and mentored business development teams, achieving consistent top-quartile sales performance.
- Conducted competitive market assessments and designed territory-specific campaigns aligned with enterprise goals.
Hospice Executive Director
Brookdale Hospice / LHC Group
Richfield, USA
08.2021 - 01.2022
- Full operational oversight of hospice program, aligning strategic plans with corporate benchmarks.
- Improved margin performance through cost containment, operational efficiencies, and staffing optimization.
- Led quality improvement and clinical initiatives resulting in improved patient satisfaction and retention metrics.
- Recruited, developed, and retained clinical and administrative teams under a collaborative leadership model.
Hospice Account Executive
Elara Caring Hospice
Akron/Mentor, USA
01.2020 - 07.2021
- Named “Rookie of the Year” in 2020; exceeded growth benchmarks during COVID-19 pandemic.
- Led sales strategies for dual branches that achieved national performance recognition.
Hospice Care Consultant
Compassus Hospice
Independence, USA
06.2019 - 01.2020
- Implemented strategic referral programs and expanded market reach through targeted outreach.
- Strengthened partner relationships to drive census growth and contract development.
Healthcare Consultant / Business Development Manager
Contracted
07.2014 - 05.2019
- Delivered over $10 million in new revenue through high-level partnerships with health systems and providers.
- Improved operational ROI through integrated marketing, consultative sales, and data-informed outreach.
Clinical Education Consultant
C. R. Bard / BD
Covington, USA
01.2013 - 12.2015
- Delivered regional training on advanced medical devices, improving clinician competency and product integration.
Hospice Registered Nurse
Great Lakes Caring Hospice
Akron, USA
01.2010 - 12.2012
- Delivered compassionate, high-quality hospice care to diverse patient populations.
Emergency Room Nurse
Summa Western Reserve Hospital
Cuyahoga Falls, USA
05.2007 - 12.2012
- Recognized with Certificate of Excellence for clinical excellence and patient-centered care.
Education
Master of Science in Nursing (MSN) -
Chamberlain College of Nursing
05.2026
Associate of Science in Nursing -
Stark State College of Nursing
Canton, OH01.2007
Skills
- Enterprise Growth Strategy
- Hospice & Palliative Program Development
- ACHC Accreditation & Regulatory Compliance
- Cross-Functional Leadership
- Multi-Site Operational Oversight
- Clinical Performance Optimization
- Strategic Partnerships & Referral Networks
- Change Management & Workforce Engagement
Certification
- Registered Nurse (RN), Ohio, #RN.336569
- Compact Multistate License, Pending
Personal Information
Title: RN
Timeline
VP of Hospice and Palliative Care
Outcome Healthcare
05.2024 - Current
Corporate Director of Business Development
Crown Healthcare
01.2022 - 05.2024
Hospice Executive Director
Brookdale Hospice / LHC Group
08.2021 - 01.2022
Hospice Account Executive
Elara Caring Hospice
01.2020 - 07.2021
Hospice Care Consultant
Compassus Hospice
06.2019 - 01.2020
Healthcare Consultant / Business Development Manager
Contracted
07.2014 - 05.2019
Clinical Education Consultant
C. R. Bard / BD
01.2013 - 12.2015
Hospice Registered Nurse
Great Lakes Caring Hospice
01.2010 - 12.2012
Emergency Room Nurse
Summa Western Reserve Hospital
05.2007 - 12.2012
Master of Science in Nursing (MSN) -
Chamberlain College of Nursing
Associate of Science in Nursing -
Stark State College of Nursing
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