ASHLEY DUNN

• Managed vendor relationships with 52 ULTA, Nordstrom, & Sephora Stores

within Northern CA markets

• Facilitated sales, marketing, & training with retail associates
• Directly responsible for creative marketing strategies to increase sales

across all revenue streams

• Streamlined expenses & budgeting
• Accountable for merchandise compliance standards and problem

resolution

• Effectively executed Ulta Corporate Events, Sephora FSC's and Nordstrom Trend Shows achieving event goals across all channels.
• Consistently exceeded quarterly sales goals.
• Hired, trained and developed a team of 12 Beauty Advisors resulting in an overall ROI of 5.0

• San Diego, Seattle, Effectively ran entire west coast market with a 20% increase over last year -Oversaw two Account Executives and 5 Coordinators as well as over 50 Beauty Advisors -Hired 7 Beauty Advisors my first day training saving the company from having to send BA’s from other states for events
• Reduced the overspend of 600 plus hours in Beauty Advisors scheduling coming in within allotted budget my first week working
• Currently 148 events in a row have achieved goal in California for Ulta doors
• West Coast specifically California has the highest event execution results for BeautyBio and is currently the #3 brand in Ulta for events
• Continuously achieved Sephora FSC goals, carrying 123% goal achievement
• Effectively ran the highest Nordstrom trend show event to date
• Facilitated and Managed master classes in many Nordstrom doors resulting in over $5000 in sales per event - Hired, Trained and Developed current leadership team resulting in bonuses and promotions

• Oversee sales, education and event strategies for 33 doors within Ulta and Sephora -Established and managed the in-store event strategy for each retail store, ensuring successful inventory, store operations and events - Facilitated all trainings on brand philosophy and product knowledge - Successfully recruited, trained and developed a team of 6 selling specialists to maximize revenue - Nurtured relationships with retailers to capitalize on growth
• Opportunities -Exceeded Q2 sales goals and increased Ulta sales volume by 300