Senior Brand Consultant
Den of Thieves Whiskey Company
Brooklyn, NY
03.2023 - 02.2025
- Bolstered brand awareness by creating and executing marketing campaigns utilizing trade shows, round-tables and webinars.
- Introduced sales, promotions and other brand initiatives to gain customer loyalty.
- Conversed with customers to share information about products and services.
- Organized and carried out promotional events, set up and tore down event sites and interacted with customers.
- Promoted positive company image through superior customer service experiences.
- Evaluated effectiveness of existing branding initiatives through surveys, focus groups and other methods of feedback collection.
- Provided creative direction for production of promotional materials such as print ads, web banners and video commercials.
- Presented ideas and concepts at senior management meetings while keeping them updated about progress towards goals and objectives.
- Analyzed competitors' activities in order to keep up-to-date with current trends in the marketplace.
- Researched competitive landscape to stay abreast of industry trends and best practices.