Senior Brand Consultant Den of Thieves Whiskey Company
Brooklyn, NY
03.2023 - 02.2025
Bolstered brand awareness by creating and executing marketing campaigns utilizing trade shows, round-tables and webinars.
Introduced sales, promotions and other brand initiatives to gain customer loyalty.
Conversed with customers to share information about products and services.
Organized and carried out promotional events, set up and tore down event sites and interacted with customers.
Promoted positive company image through superior customer service experiences.
Evaluated effectiveness of existing branding initiatives through surveys, focus groups and other methods of feedback collection.
Provided creative direction for production of promotional materials such as print ads, web banners and video commercials.
Presented ideas and concepts at senior management meetings while keeping them updated about progress towards goals and objectives.
Analyzed competitors' activities in order to keep up-to-date with current trends in the marketplace.
Researched competitive landscape to stay abreast of industry trends and best practices.
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