Ashley Grimes
Summary
Passionate Creative Content Director with a flair for weaving together imagery, creative writing, and innovative strategy to tell the story of a brand. Thrive on finding the sweet spot where creativity meets data, using insights to fuel growth and success. Shine in environments that value people and trailblazing ideas.
Overview
7
7
years of professional experience
Work History
Creative Content Director
Empire Eats
08.2020 - Current
- Spearhead the creation of diverse creative content, including social media, photography, and e-blasts, for a portfolio of up to eight restaurants within the Empire Eats brand
- Conceptualize and craft Meta advertisements to promote special events and initiatives, such as Sitti's Triangle Restaurant Week menu, which achieved a reach of 9,300 accounts and generated 500 link clicks, driving engagement and awareness
- Champion communication with multiple restaurant teams to gain insights into their individualized marketing needs, aligning strategies with sales objectives to drive revenue growth and customer engagement
- Collaborate with the graphic designer on print advertisements, such as posters and check presenters, to effectively showcase brand aesthetics and promotions
- Lead marketing efforts from creation to completion for diverse events, including First Fridays, restaurant weeks, wine dinners, restaurant anniversaries, and holidays
- Successfully sourced and implemented critical software solutions, including Later and Mailchimp, resulting in improved marketing efficiency and effectiveness for the entire team
Director of First Impressions
Alliance Architecture
12.2016 - 04.2020
- Operated as Editor-in Chief and Project Manager of the company's first magazine which involved leading a team of thirteen, developing content ideas, editing articles, and collaborating with graphic designers
- Managed and developed compelling content for the organization's website, LinkedIn, Instagram, and Facebook
- Established new relationships with architectural photographers and coordinated, attended, and provided guidance at photo shoots
- Designed project proposals, Response to RFP's, and marketing presentations for clients
- Coordinated and executed events for staff and the Raleigh-Durham community including the company's annual Alliance Design Affair
- Led day-to-day office operations and implemented streamlined workflows to improve efficiency
Education
Bachelor of Arts - English
College of Charleston
Charleston, SC05.2016
Skills
- Digital & Traditional Marketing
- Social Media Management
- Creative Direction
- Visual Storytelling
- Brand Development
- Copy Writing
- Content Strategy
- Photography
- Adaptability
"Fun Facts"
Skydiving survivor who enjoys conquering hiking trails, sketching flowers, and people watching in new cities.
Timeline
Creative Content Director
Empire Eats
08.2020 - Current
Director of First Impressions
Alliance Architecture
12.2016 - 04.2020
Bachelor of Arts - English
College of Charleston
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