Ashley Grimes
Summary
Passionate Creative Content Director with a flair for weaving together imagery, creative writing, and innovative strategy to tell the story of a brand. Thrive on finding the sweet spot where creativity meets data, using insights to fuel growth and success. Shine in environments that value people and trailblazing ideas.
Overview
7
7
years of professional experience
Work History
Creative Content Director
Empire Eats
Raleigh, NC
08.2020 - Current
- Spearhead the creation of diverse creative content, including social media, photography, and e-blasts, for a portfolio of up to eight restaurants within the Empire Eats brand
- Conceptualize and craft Meta advertisements to promote special events and initiatives, such as Sitti's Triangle Restaurant Week menu, which achieved a reach of 9,300 accounts and generated 500 link clicks, driving engagement and awareness
- Champion communication with multiple restaurant teams to gain insights into their individualized marketing needs, aligning strategies with sales objectives to drive revenue growth and customer engagement
- Collaborate with the graphic designer on print advertisements, such as posters and check presenters, to effectively showcase brand aesthetics and promotions
- Lead marketing efforts from creation to completion for diverse events, including First Fridays, restaurant weeks, wine dinners, restaurant anniversaries, and holidays
- Successfully sourced and implemented critical software solutions, including Later and Mailchimp, resulting in improved marketing efficiency and effectiveness for the entire team
Director of First Impressions
Alliance Architecture
Durham, NC
12.2016 - 04.2020
- Operated as Editor-in Chief and Project Manager of the company's first magazine which involved leading a team of thirteen, developing content ideas, editing articles, and collaborating with graphic designers
- Managed and developed compelling content for the organization's website, LinkedIn, Instagram, and Facebook
- Established new relationships with architectural photographers and coordinated, attended, and provided guidance at photo shoots
- Designed project proposals, Response to RFP's, and marketing presentations for clients
- Coordinated and executed events for staff and the Raleigh-Durham community including the company's annual Alliance Design Affair
- Led day-to-day office operations and implemented streamlined workflows to improve efficiency
Education
Bachelor of Arts - English
College of Charleston
Charleston, SC05.2016
Skills
- Digital & Traditional Marketing
- Social Media Management
- Creative Direction
- Visual Storytelling
- Brand Development
- Copy Writing
- Content Strategy
- Photography
- Adaptability
"Fun Facts"
Skydiving survivor who enjoys conquering hiking trails, sketching flowers, and people watching in new cities.
Timeline
Creative Content Director
Empire Eats
08.2020 - Current
Director of First Impressions
Alliance Architecture
12.2016 - 04.2020
Bachelor of Arts - English
College of Charleston