Brand Specialist
Ashley Hamilton
Pella Corporation
Pella,IA
Summary
Brand professional with a track record of enhancing brand visibility and engagement. Known for delivering compelling brand messages and innovative marketing strategies. Team-focused with a commitment to achieving results and adapting to changing market needs. Expertise in brand development and achieving business objectives.
Work History
Associate Brand Specialist
7 Years 5 Months- Managed branded merchandise operations for the company Logo Store, including product selection, vendor relationships, inventory management, promotions, pricing, budgeting, ecommerce platform support, and customer experience.
- Partnered with Marketing, Finance, Payroll, and cross-functional teams to ensure merchandise aligned with brand standards, supported business needs, and delivered an efficient purchasing experience.
- Key Responsibilities:
- Selected and managed branded merchandise that reflected company brand standards, quality expectations, seasonal priorities, and customer needs.
- Managed vendor relationships for merchandise, ecommerce platform support, point-of-sale systems, product development, and fulfillment processes to ensure smooth operations.
- Oversaw Logo Store budget, revenue, pricing, invoicing, and credit card charges, coordinating financial processes with Finance and Payroll to maintain financial accuracy.
- Maintained inventory, reporting, and product line accuracy across the ecommerce platform and physical store environment.
- Created promotional communications and seasonal sales strategies to enhance customer engagement and drive store traffic.
Administrative Assistant, Domestic & International Marketing
7 Months- Oversaw pre-event and post-event communication strategies, managing budgets to enhance effectiveness of international and domestic initiatives.
- Coordinated travel arrangements and meeting logistics for team of 15 members, ensuring seamless operations and optimal scheduling.
- Engaged with state associations, retailers, ad agencies, and contractors, providing timely responses to requests to facilitate smooth collaboration.
- Supported daily office operations by managing schedules and coordinating meetings for staff.
- Assisted in preparing reports and presentations using Microsoft Office Suite and Google Workspace.
Administrative Assistant, Operations & Human Resources
3 Years 5 Months- Scheduled meetings and coordinated logistics for internal and external stakeholders, facilitating effective communication and collaboration.
- Managed cross-departmental tasks, collaborating and coordinating effectively with teams to ensure seamless operations.
- Prepared correspondence, special reports and spreadsheets, maintained policy manuals, coordinated domestic and international travel and meeting arrangements, promoted the company’s “Get Involved” outreach initiative and provided support for various committee meetings and trade shows.
Education
Certificate - Cosmetology
Timeline
Associate Brand Specialist
Pella Corporation
01.2019 - 06.2026
Administrative Assistant, Domestic & International Marketing
National Pork Board
09.2017 - 04.2018
Administrative Assistant, Operations & Human Resources
National Pork Board
04.2014 - 09.2017
Vatterott College
Certificate from Cosmetology
Skills
Brand Promotion
Event Coordination
Skilled in high-pressure project management
Budget management
Microsoft 365 (Word
Excel
PowerPoint
Outlook
Teams
SharePoint
OneNote)
Google Tools (Docs
Sheets
Calendar
Forms)
WordPress
Cvent
Lightspeed
Microsoft Office Suite
Spreadsheet management
Event coordination
Meeting planning
Project management
Payroll and budgeting
Inventory systems
Brand building