Ashley Herman
Midland,MI
Summary
Sales professional with 5+ years of experience finding new business, reaching out to prospects, building relationships, and closing deals. A big part of my background has been picking up the phone, starting conversations, following up, and turning those conversations into opportunities. I’m looking to bring that experience into an SDR role, learn from a strong sales team, and continue growing in B2B sales.
Overview
8
8
years of professional experience
Work History
Real Estate Broker
Next Move Realty
Midland, MI
02.2025 - Current
- Generated and managed a pipeline of prospective buyers and sellers through 10–15 daily prospecting touches, referrals, networking, and consistent follow-up.
- Conducted 5–10 client discovery conversations weekly to understand goals, qualify opportunities, recommend properties, and move prospects toward appointments and transactions.
- Managed 150+ leads and active prospects using CRM and digital sales tools to track activity, prioritize follow-ups, and maintain an organized pipeline.
- Built strong client relationships through responsive communication, consultative selling, and negotiation, turning qualified prospects into active clients and closed transactions.
- Managed 10–15 active prospects at a time, coordinating appointments, property searches, offers, and transaction milestones while consistently working toward closing.
Realtor
Century 21 Signature Realty
Midland, MI
12.2021 - 02.2025
- Managed the complete sales cycle from prospecting and relationship development through negotiation, contract execution, and closing.
- Built pipeline from scratch through targeted outbound prospecting, referral development, and disciplined follow-up, maintaining 40–60 active prospects monthly and converting early-stage opportunities into qualified pipeline.
- Expanded pipeline generation in 2023 by strengthening referral channels, improving prospect qualification, and implementing consistent follow-up processes to increase opportunity conversion.
- Delivered a breakout 2024 by improving lead qualification, managing a larger and more complex pipeline, and closing 23 units totaling $4.15M in production.
- Built trusted client relationships through consultative selling, high-touch communication, and effective negotiation, consistently managing competing priorities and complex transaction requirements.
Associate Manager
Johnson and Associates
Midland, MI
07.2020 - 12.2021
- Managed daily business operations and team workflows, keeping priorities organized and ensuring tasks were completed accurately and on time.
- Maintained consistent client communication and follow-through, responding to needs and coordinating next steps.
- Led cross-functional teams to improve project workflows and operational efficiency.
- Implemented new software solutions to improve data management, reporting, and workflow organization.
Office Manager
John A. Rigg, C.P.A.
Midland, MI
12.2018 - 07.2020
- Managed daily office operations, including scheduling, supply ordering, inventory, and administrative workflows to keep the office running efficiently.
- Coordinated 15–20 client appointments weekly, managing phone calls, emails, and competing priorities while ensuring timely follow-through.
- Served as a professional first point of contact for clients and business contacts, maintaining clear communication and a reliable client experience.
- Streamlined administrative processes through improved scheduling, organization, and resource allocation while maintaining accuracy and attention to detail.
Education
Bachelor of Business Administration - Business Administration And Management
Northwood University
Midland, MI12.2021
Associate Degree - General Studies
Delta College
University Center, MI12.2020
Skills
Sales Prospecting
Outbound Outreach
Lead Qualification
Pipeline Management
Consultative Selling
Client Relationship Management
Discovery & Needs Assessment
Negotiation
Follow-Up & Lead Nurturing
CRM Management
Business Development
Appointment Setting
Communication
Cross-Functional Collaboration
Time Management
Accomplishments
Rookie of the Year — 2022, Quality Service Award — 2022, 2023, 2024, Bronze Sales Award — 2022, Gold Sales Award — 2023, Platinum Sales Award — 2024
Timeline
Real Estate Broker
Next Move Realty
02.2025 - Current
Realtor
Century 21 Signature Realty
12.2021 - 02.2025
Associate Manager
Johnson and Associates
07.2020 - 12.2021
Office Manager
John A. Rigg, C.P.A.
12.2018 - 07.2020
Bachelor of Business Administration - Business Administration And Management
Northwood University
Associate Degree - General Studies
Delta College