ASHLEY HETZEL
Almond,WI
Summary
Qualified Sales Director with proven track record in driving revenue growth and leading high-performing sales teams. Successfully implemented strategic sales initiatives that resulted in significant market expansion. Demonstrated expertise in building strong client relationships and leveraging market insights to optimize sales strategies.
Overview
14
14
years of professional experience
Work History
Sales Director
Kerry
Beloit, WI
11.2025 - Current
- Oversee a larger team dedicated to key retailers throughout the US. Expanded team reach to include 18+ retailers. Guided sales managers in fostering high-performing teams to surpass sales goals and execute strategic selling initiatives.
- Revenue management of $45M, with a pipeline of $124M through 2028.
- Facilitated a Coaching Seminar for over 50 Commercial Leads across North America.
- Lead strategic sales initiatives, driving revenue growth and market expansion across multiple sectors.
- Develop and implement comprehensive sales strategies, aligning team efforts with organizational goals.
Strategic Account Director
Kerry
Beloit, WI
06.2025 - 11.2025
- All Account Director responsibilities apply here as well. Additional roles listed below.
- Joined our coffee & broth strategy teams for our retail business, where I worked to develop and execute strategic account plans aligning client needs with company objectives.
- Led cross-functional teams to deliver integrated solutions, ensuring alignment with client expectations.
Account Director
Kerry
Beloit, WI
04.2025 - 06.2025
- Continued management of key retail accounts, such as Aldi, Wegman's, HEB and others.
- Secured new business wins throughout the year, each ranging from $8K - $14M.
- Combined pipeline grew from $25M to $58M.
- Oversaw the onboarding and professional development of a new sales associate. Cultivated her expertise in the retail sector and facilitated her career advancement within Kerry.
Strategic Account Manager
Kerry
Beloit, WI
06.2023 - 04.2025
- Manage a portfolio of key accounts, such as Aldi, Wegman's, Topco, Trader Joe's, and others, ensuring high levels of client satisfaction and retention.
- Develop customized strategies for each account, resulting in strong partnerships and growth in new areas of the business.
- Serve as the primary point of contact for all account-related matters, building trust with key decision makers.
- Took the combined revenue from $800K to $12M over the span of 15-months.
- Generated pipeline to close revenue and attain quota, growing 2025-2026 pipeline to north of $25M.
Sr. Business Development Manager
Gehl Food & Beverage
Germantown, USA
01.2020 - 06.2023
- Manage strategic Private Label customer accounts within the organization, including Aldi, Albertsons, HEB, Kroger, Topco and others
- Fulfill category management objectives: Implement features/promotions quarterly; recommend merchandising solutions/beneficial planogram placements and look to add new items to assortment to expand sales base
- Successfully launch new private label programs within our beverage and food categories, while growing core business
- Forecast and budget each account to align with company goals, while managing inventory on hand, orders, and future production to ensure an effective supply chain
- Maintain customer confidence in an ever-changing supply chain market
Customer Business Manager
TreeHouse Foods Inc.
Oak Brook, USA
07.2019 - 01.2020
- Owned Topco Corporate business, along with all 52 members
- Managed high margin business while growing strategic categories like coffee, broth, RTD beverages, creamer, and others
- Responsible for shared label, and strategic member label, core business growth and new business launches
- Owned forecasting my businesses to gain efficiencies within the operations/production processes
- Implemented pre-build program and cost savings advantages to customers
Associate Business Development Manager
TreeHouse Foods Inc.
Oak Brook, USA
08.2018 - 07.2019
- Owned Target and Topco Members
- Managed core business growth along with strategic new businesses
- Effectively streamlined business to gain internal production efficiencies while still providing successful programs to customers
- Grew business at owned accounts while working with company strategic growth and profitability goals
Sr. Commercialization Analyst
TreeHouse Foods Inc.
Manawa, USA
05.2017 - 08.2018
- Owned project management of new item launches and product/label transitions for multiple strategic retailers, including Walmart, Sam's Club, Aldi, HEB, and others
- Oversaw item set up, artwork development, production and shipment processes to align with customer launch timelines
- Managed label transitions while eliminating write off exposure
Sales Planner
TreeHouse Foods Inc.
Manawa, USA
11.2016 - 05.2017
- Facilitate customer bids
- Manage customer communication, requests and paperwork
- Assist with coordinating finished goods and label inventories
- Work in internal systems, such as BI and SAP, to coordinate projects for Sales Lead and customer accounts
Project Coordinator
Sturm Foods, Inc
Manawa, USA
01.2015 - 11.2016
- Provide project management for opportunities within the business
- Assist in executing simplification goals, product trials in the plant, and coordinating all customer visits
- Plan/coordinate/facilitate all Quarterly Compass Meetings, Innovation Sessions, and Policy Deployment events
- Supervise the Office Services Assistant
Administrative Assistant
Sturm Foods, Inc
Manawa, USA
04.2013 - 01.2015
- Directly assist the Business Unit Sr VP and GM
- Assist in launch of new products/programs for business
- Facilitate/lead Innovation sessions
- Supervise Office Services Assistants
Bill of Ladings Clerk
Sturm Foods, Inc
Manawa, USA
01.2013 - 04.2013
- Communicated daily with carriers, customers and employees
- Managed receiving team schedule
Senior Team Lead - Softlines
Target
Marshfield, USA
07.2012 - 11.2012
- Supervised the store and specific department to manage total store operations and lead all team members on increasing sales and customer service
Education
Bachelor of Science - Business Administration and Communication
UW-Stevens Point
Stevens Point, WI01-2012
Skills
- Sales training, coaching, and leadership
- Pipeline development
- Consultative and relationship selling
- Account and broker management
- Sales strategy development
- Profitability optimization
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Timeline
Sales Director
Kerry
11.2025 - Current
Strategic Account Director
Kerry
06.2025 - 11.2025
Account Director
Kerry
04.2025 - 06.2025
Strategic Account Manager
Kerry
06.2023 - 04.2025
Sr. Business Development Manager
Gehl Food & Beverage
01.2020 - 06.2023
Customer Business Manager
TreeHouse Foods Inc.
07.2019 - 01.2020
Associate Business Development Manager
TreeHouse Foods Inc.
08.2018 - 07.2019
Sr. Commercialization Analyst
TreeHouse Foods Inc.
05.2017 - 08.2018
Sales Planner
TreeHouse Foods Inc.
11.2016 - 05.2017
Project Coordinator
Sturm Foods, Inc
01.2015 - 11.2016
Administrative Assistant
Sturm Foods, Inc
04.2013 - 01.2015
Bill of Ladings Clerk
Sturm Foods, Inc
01.2013 - 04.2013
Senior Team Lead - Softlines
Target
07.2012 - 11.2012
Bachelor of Science - Business Administration and Communication
UW-Stevens Point