Ashley Hicks
San Diego,CA
Summary
Strategic sales leader with 8+ years of selling experience in DTC, B2B, and SaaS Sales channels. Bringing a consultative approach to uncover customer pain-points and business goals to deliver tailored solutions. Committed to team-development and implementing sales process efficiencies.
Overview
9
9
years of professional experience
Work History
Director of Sales
Dvele
08.2022 - Current
- Negotiated and closed deals with multi-unit developers/builders of contracts totaling $2M and above
- Established a system of metrics and KPIs to measure and report sales performance and identify areas for improvement
- Maintained organization of CRM, established lead forms, lead assignment, and workflows
- Developed customer onboarding process, lender program, and interdepartmental project communication and milestone standards
- Collaborated with marketing to create campaigns to improve customer engagement and generated leads
Sales Executive
Dvele
06.2019 - 07.2020
- Applied an educational selling approach to guide clients through the home building process, while conveying the unique wellness & environmental features of Dvele's product against
competitors - Upsold customers on home software solutions
- Guided customers through establishing budget, securing financing, and negotiated contract terms
- Exceeded yearly quota by $2M, while establishing a pipeline of $20M
Account Executive
Petdesk
11.2018 - 05.2019
- Conducted tailored sales presentations to illustrate value and revenue opportunities of practice management software to veterinary professionals
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs
- Negotiated price, terms of sale, service agreements, and upsold add-on features
Account Executive
Houzz Inc.
03.2017 - 11.2018
- Prospected and sold new digital advertising subscriptions to professionals in the home remodeling and design community
- Worked closely with businesses to define business objectives and create tailored digital marketing & web strategies.
- Managed full sales cycle, from out-bound prospecting, qualification calls, online demos, negotiating contract terms and price, to facilitating a smooth on-boarding process post sale.
- Awarded "Best of Houzz" for placing in top 10% of sales org and exceeding monthly quota
Key Account Manager
The Boston Beer Company
07.2016 - 02.2017
- Facilitated strategic meetings with key stakeholders to grow beverage portfolio across enterprise accounts
- Recognized as top 5% preforming rep in organization by consistently exceeding quarterly quotas
- Organized monthly reports to establish long-term account planning and business objectives
- Guided team of distributor representatives through set of aligned goals, tailored incentives, and product launches
- Selected as a guest speaker at company National Sales Meeting and qualified for 3 merit-based incentive trips
Senior Brewery Representative
The Boston Beer Company
08.2014 - 06.2016
- Managed growth of a portfolio of over 200 accounts and secured new business through hunting and delivery of tailored sales presentations
- Conducted product trainings and educations for distributor rep team and partners
- Organized and executed promotional events, brand programming, and customized local marketing to promote brand
Education
Bachelor of Science - Business Administration
Florida State University
Tallahassee, FL05.2014
Skills
- B2B Sales
- B2C Sales
- SaaS Sales Solutions
- Enterprise Account Sales
- CRM Management (Hubspot)
- Contract Negotiation
- Strategy and Business Development
- Pipeline Development
- Revenue Projections and Reporting
- Long-Term Account Planning
Timeline
Director of Sales
Dvele
08.2022 - Current
Sales Executive
Dvele
06.2019 - 07.2020
Account Executive
Petdesk
11.2018 - 05.2019
Account Executive
Houzz Inc.
03.2017 - 11.2018
Key Account Manager
The Boston Beer Company
07.2016 - 02.2017
Senior Brewery Representative
The Boston Beer Company
08.2014 - 06.2016
Bachelor of Science - Business Administration
Florida State University
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