Ashley Houston
Diesel Lounge
Hamden,CT
4
years of professional experience
Multimedia journalist and communications professional with a master’s degree in Sports Journalism and Media and a background in Public Relations. Experienced in interviewing professional athletes and industry talent, developing original stories, on-camera reporting, video production, and digital content creation. Brings additional experience in marketing, event coordination, promotions, and audience engagement. Strong storyteller and communicator with the ability to connect with diverse audiences across broadcast, digital, and social media platforms.
Work History
Brand Promotions Specialist | Lead Bartender
4 Years 2 Months- Coordinated promotional events to enhance brand visibility and customer engagement.
- Developed compelling marketing materials that effectively communicated brand messaging.
- Analyzed customer feedback to refine promotional strategies and improve outreach effectiveness.
- Collaborated with cross-functional teams to ensure seamless execution of marketing campaigns.
- Provided exceptional customer service during promotional events, addressing inquiries, and resolving issues promptly.
- Enhanced customer loyalty through the development and management of rewards programs.
Events Associate | Lead Bartender
3 Years 2 Months- Developed innovative cocktail recipes to enhance menu offerings and drive patron engagement.
- Managed inventory, ordering, and stock levels to minimize waste and optimize profitability.
- Trained new bartenders on techniques, drink preparation, and customer interaction protocols.
- Resolved customer complaints promptly to maintain satisfaction and loyalty.
- Collaborated with management to create enticing promotions for special events and holidays, driving increased foot traffic to the establishment.
Education
Master of Science - Sports Journalism
- 3.8 GPA
- Produced multimedia news and feature stories through research, interviewing, writing, filming and video editing.
- Interviewed and worked with professional athletes, media personalities and other industry talent to develop original stories and features.
- Developed experience in on-camera reporting, anchoring, broadcast production and scriptwriting.
- Created digital content using video, audio, social media, data visualization and long-form storytelling.
- Built experience in source development, interview preparation, deadline-driven reporting and professional talent relations.
Bachelor of Arts - Public Relations
- 3.6 GPA
- Developed skills in public relations, strategic communication, media writing, and brand messaging.
- Created written and digital content tailored to different audiences and communication goals.
- Studied media relations, social media strategy, marketing communications, and audience engagement.
- Applied research and storytelling techniques to develop effective communication campaigns.
High School Diploma
- Diversity Team President
- Indoor Track
- Outdoor Track
- Extracurricular Activities: Film Club
Skills
Interviewing
Talent Relations
Multimedia Journalism
On-Camera Reporting
Broadcast Production
Video Editing
Scriptwriting
Content Creation
Social Media
Accomplishments
- Earned a 3.8 GPA while completing a Master of Science in Sports Journalism and Media.
- Conducted interviews with professional athletes, media professionals and industry talent for original news and feature stories.
- Produced original multimedia journalism projects from concept and research through interviewing, filming, writing and post-production.
- Developed an original multimedia feature examining the similarities between professional athletes and firefighters, incorporating interviews with professional athletes, first responders and a physical therapy professional.
- Helped coordinate and promote events and customer-focused campaigns in a hospitality environment.
Timeline
Brand Promotions Specialist | Lead Bartender
Diesel Lounge
06.2022 - CurrentRead More
Events Associate | Lead Bartender
Orange Ale House
05.2022 - 07.2025Read More
Quinnipiac University
Master of Science from Sports Journalism
Read More
Southern New Hampshire University
Bachelor of Arts from Public Relations
Read More
North Haven High School
High School Diploma
Read More