Ashley Hovermale
Rogers,AR
Summary
An established leader that through varied experiences thrives in the complex. Demonstrated ability to see the overall picture, but also understand how to implement a tactical strategy and drive organizational change. Results driven with an in depth knowledge of the end-to-end sales process. Passionate about developing, coaching, and motivating the team around her.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Vice President of Sales, Strategy & Planning
Tyson Foods
12.2022 - Current
- Continued to lead the Deli Sales Team, but also added Sales, Strategy, and Planning for the Tyson brand
- Established channel alignment strategy for all trade spend across the Tyson brand - grew Tyson share to 50pts in the first year
- Led major production policy change for total Commercial Sales incl. adoption, education, and execution both internally and externally - leading to over $500MM in savings annually
- Stood up new commercial sales organizational structure focused on division specific expertise and removal of layers - designed for faster decision making
Vice President of Sales
Tyson Foods
12.2021 - 12.2022
- Led sales activities for the $2B deli portfolio across all domestic customers including Walmart, Grocery & Club
- Grew total volume by +12.5% (over delivering budget by 2x)- Turned business from break even return to a double digit return in one year
- Developed DEI process on hiring within my team and established framework across the organization to ensure unbiased recruiting efforts
- 1 of 2 people that received "leading contributor" year end review rating within the entire leadership team
Director of Customer Management
Tyson Foods
05.2019 - 11.2021
- Led Poultry Customer Management across three strategic customers - Kroger, Meijer & Target - leading to 5% growth in volume
- Executed a 100% VMI relationship with Kroger, leading to a fundamental shift in strategic partnership - Gained distribution in +2 divisions (+10MM lbs in incremental business)
- Lead a team of six team members with 50% turnover as a result of promotions
Director of Strategy & Sales Operations
Tyson Foods
06.2016 - 04.2019
- Created and implemented standardized reporting across multiple business channels to align and execute forward looking strategies across all Grocery, Drug, Military & Dollar
- Managed a $2B trade budget aligning key brand strategies with customer initiatives
- Designed working implementation for "Project Philadelphia" (SAP implementation) with training, planning, and master data to fit the needs of the organization - 2 year project
- Led a team of 40 team members with 15% turnover from promotions and lateral talent moves
Director of Sales - Kroger
Tyson Foods
11.2014 - 06.2016
- Launched Ball Park Jerky - Doubled the business in year two
- Sold Vans Brand into new category across all Kroger banners leading to +86% growth
- Developed first e-commerce strategy with Kroger and led development and best practices around digital shelf
Prior
Experience
01.2004 - 01.2014
- 2013 - 2014 Senior Customer Category Manager - Hillshire Brands
- 2012 - 2013 Team Lead - Delhaize - Hillshire Brands
- 2011 - 2012 Team Performance Manager - Sara Lee
- 2010 - 2011 Team Category Manager - Sara Lee
- 2007 - 2010 Customer Development Manager - Sara Lee
- 2004 - 2007 Retail Planning Analyst - Sara Lee
Education
Business Management With An Emphasis in Marketing
Bachelors of Science
Senior Leadership Accelerator Program
Harvard Business Publishing - Corporate Learning
Skills
- Change Management
- Building & Developing Talent
- Leadership Agility
- Servant Leader
- Organizational Influence
- Negotiations
Certification
- 2023 - Woman of Impact - American Heart Association
- 2021 - NEXT Coach
- 2020 - NEXT Graduate
- 2017 - NextUp Company Representative
- 2014 - John McCarthy Leadership Award
- 2010 - R.A.C.E. Award
Timeline
Vice President of Sales, Strategy & Planning
Tyson Foods
12.2022 - Current
Vice President of Sales
Tyson Foods
12.2021 - 12.2022
Director of Customer Management
Tyson Foods
05.2019 - 11.2021
Director of Strategy & Sales Operations
Tyson Foods
06.2016 - 04.2019
Director of Sales - Kroger
Tyson Foods
11.2014 - 06.2016
Prior
Experience
01.2004 - 01.2014
Business Management With An Emphasis in Marketing
Bachelors of Science
Senior Leadership Accelerator Program
Harvard Business Publishing - Corporate Learning