Google Suite
ASHLEY KORFF
CEO, Founder, Author
Newport News,VA
Summary
SCIENCE-BACKED INNOVATOR | STRATEGIC OPERATOR | MULTI-PLATFORM ENTREPRENEUR STEM-trained executive leader with a deep foundation in biology and education, known for pioneering a creative, psychology-driven approach to digital fitness and wellness. Scaled a disruptive health brand from concept to cash flow with zero outside funding, leveraging a rare blend of technical expertise, consumer behavior insight, and high-performance leadership. Built award-winning marketing campaigns, mastered multi-platform acquisition strategies, and developed transformative customer experiences. Ready to bring game-changing results to an organization seeking entrepreneurial horsepower, scientific rigor, and operational mastery.
Overview
2026
2026
years of professional experience
2
2
Languages
Work History
CEO & COO
Ashley Korff Fitness LLC
01.2020 - Current
- Launched and scaled a high-impact health and wellness company built on scientific integrity and digital innovation.
- Grew 6-figure business with zero ad budget in year one, then developed comprehensive paid media strategy driving 4X ROAS.
- Engineered a unique murder mystery-themed anti-diet program—fusing behavioral science, entertainment, and fitness to drive client transformation and retention.
- Built and executed all social, email, ad, funnel, and content strategies across Instagram, YouTube, Pinterest, LinkedIn, Facebook & TikTok.
- Led full sales cycle: from lead generation to consult calls, high-ticket sales, onboarding, delivery, and retention.
- Architected and automated evergreen and seasonal offer systems with email flows, low-ticket funnels, and digital product suites.
- Drove annual planning, revenue goals, and promotional strategy; managed finances, bookkeeping, and taxes.
- Operated and maintained delivery platforms including Kajabi and Podia.
- Achievements:
- Featured on Ellen Yin’s Cubicle to CEO (2022)
- Top 10 Finalist – Power Professionals Pitch Competition (Kevin O’Leary & Kim Walsh Phillips, 2022)
- Featured in Bold Journey Magazine (2024)
FOUNDER
Parker’s Promise Foundation
01.2019 - Current
- Created and grew an animal education nonprofit rooted in personal mission and community advocacy.
- Published Parker The Wonder Dog children’s book, distributing it free to schools across the U.S.
- Developed seasonal education campaigns with national reach, covering pet first aid, adoption awareness, and responsible care.
- Allocated 5% of company profits and 100% of book proceeds to nonprofit operations and educational initiatives.
911 Operator
Newport News Police Department
2023 - 2023
- Managed emergency communications, prioritizing critical incidents and multitasking under pressure.
Operations Manager
Apollo II Group / Beacons Payments
01.2022
- Closed sales and crafted custom payment processing solutions for diverse industries: medical, fitness, retail, auto, etc.
- Led strategic planning with CEO on pipeline development, lead gen, and retention tactics.
NDT Tech | Engineering Tech | Production Planner
Howmet Aerospace
01.2019 - 01.2022
- Managed visual and radiographic inspections for high-value aerospace components ($500K+/mo in product flow).
- Directed international production ops, QA, and shipping—bridging language barriers with bilingual communications.
- Applied Lean tools (HOSHIN, analytics) to optimize output and reduce waste across departments.
Veterinary Assistant Roles (Multiple Clinics)
01.2008 - 01.2019
- Supported diagnostic testing (urinalysis, fecal, bloodwork, cytology) and surgical prep for general, emergency, and exotic animal cases.
- Handled triage, patient care, medication delivery, and post-op procedures.
- Fluent translator for Spanish-speaking clients and internal documentation.
Special Education Substitute Teacher
Newport News Public Schools
01.2017 - 01.2018
- Managed conduct disorder classroom, delivered IEP-aligned lessons, and collaborated closely with guidance and admin.
Statistics Tutor
Christopher Newport University
01.2016 - 01.2017
- Tutored 100-300 level stats students; coordinated group sessions and academic reporting for athletes.
Animal Care & Public Education
Virginia Living Museum & SPCA
01.2013 - 01.2016
- Combined education and animal care to create enriching guest experiences and conservation learning programs.
Research Assistant
Christopher Newport University
08.2013 - 05.2015
- Organized research materials, maintaining a well-ordered workspace conducive to productivity.
- Participated actively in regular meetings with fellow researchers to discuss project updates, challenges faced, and lessons learned during ongoing activities.
- Monitored project timelines, ensuring timely completion of tasks while maintaining high-quality output.
Education
Professional Certificate Program - Cybersecurity
Purdue University
West Lafayette, INProfessional Certificate - Cyber Security
Google
Certified Expert In Cybersecurity Investigations - Cyber Security
McAfee Institute
Cybersecurity Analyst - Cybersecurity
IBM
Incident Response & Digital Forensics - Cybersecurity
IBM
B.S. - Biology, Minor in Leadership
Christopher Newport University
M.Ed. - Secondary Biology Education
Christopher Newport University
M.S. - Biology
Grand Canyon University
Skills
Growth Strategy & Ops Leadership
FINAL NOTE
Ashley is not just a leader. She’s a force of nature who blends science, creativity, and results-driven strategy—ready to level up your company, disrupt stale markets, and lead teams through bold innovation and data-backed execution.
Accomplishments
Canon Leadership Scholar in President’s Leadership Program at Christopher Newport University
Community Engagement Excellence Award from Christopher Newport University
Outstanding Volunteer Award from The Virginia Living Museum
Prestigious Service Award from FindHealthClinics & Gyms1 (2022, 2023, & 2024)
Software
Microsoft Suite
Python
SQL
Java
ChatGPT
Spiderfoot
Wire Shark
John The Ripper
Pentest Tools
Shodan
Podia
Kajabi
MailChimp
Kit
ActiveCampaign
Thinkific
Nessus
New Relic
Scapy
LanGuard
Binwalk
Crunch
Shopify
Nikto
SurveyMonkey
Teachable
Zapier
Owasp Zap
Metasploit
NMap
Kali Linux
Timeline
Operations Manager
Apollo II Group / Beacons Payments
01.2022
CEO & COO
Ashley Korff Fitness LLC
01.2020 - Current
FOUNDER
Parker’s Promise Foundation
01.2019 - Current
NDT Tech | Engineering Tech | Production Planner
Howmet Aerospace
01.2019 - 01.2022
Special Education Substitute Teacher
Newport News Public Schools
01.2017 - 01.2018
Statistics Tutor
Christopher Newport University
01.2016 - 01.2017
Research Assistant
Christopher Newport University
08.2013 - 05.2015
Animal Care & Public Education
Virginia Living Museum & SPCA
01.2013 - 01.2016
Veterinary Assistant Roles (Multiple Clinics)
01.2008 - 01.2019
M.Ed. - Secondary Biology Education
Christopher Newport University
911 Operator
Newport News Police Department
2023 - 2023
Professional Certificate Program - Cybersecurity
Purdue University
Professional Certificate - Cyber Security
Google
Certified Expert In Cybersecurity Investigations - Cyber Security
McAfee Institute
Cybersecurity Analyst - Cybersecurity
IBM
Incident Response & Digital Forensics - Cybersecurity
IBM
B.S. - Biology, Minor in Leadership
Christopher Newport University
M.S. - Biology
Grand Canyon University
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