Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ashley Lane

Fort Gibson

Summary

Dynamic Lead Visual Merchandiser with a creative vision honed at Winston Retail, driving sales through innovative merchandise presentation and strategic overstock management. Proven ability to enhance customer experience and motivate teams, resulting in increased foot traffic and sales performance. Skilled in visual storytelling and employee coaching, fostering a collaborative work environment.

Overview

9
9
years of professional experience

Work History

Lead Visual Merchandiser

Winston Retail
05.2024 - Current
  • Monitored and replenished display inventory and restructured according to available stock.
  • Managed aesthetically pleasing displays to showcase company products and increase sales.
  • Promoted seasonal products and trends to move stock and prepare for incoming inventory.
  • Enhanced overall store appearance by applying careful consideration to product and display locations.
  • Developed merchandising strategy to efficiently move overstock.
  • Collaborated with retail department to create effective floor plans for regular use, seasonal lines and special sales.

Team Manager

Dunhams Sports
01.2023 - 05.2024
  • Led employee relations through effective communication, coaching, training, and development.
  • Boosted employee satisfaction through regular performance reviews, constructive feedback, and personal development plans.
  • Enhanced team productivity by implementing efficient task delegation and time management strategies.
  • Developed a high-performing team by recruiting top talent, providing ongoing training, and fostering a positive work environment.
  • Evaluated employee performance and coached team members, increasing quality of work and employee motivation.
  • Achieved project deadlines consistently by closely monitoring progress and proactively addressing any potential roadblocks.
  • Facilitated cross-functional team meetings to foster collaborative work environment, leading to innovative solutions.

Visual Merchandising Team Lead

Target
10.2019 - 01.2023
  • Boosted sales performance through strategic placement of high-demand products and promotional materials.
  • Trained and supervised a team of visual merchandisers, consistently meeting or exceeding company standards for productivity and presentation quality.
  • Optimized space utilization within the store layout, improving shopping flow and overall customer experience.
  • Adapted quickly to changing market trends by continuously updating product assortments and display concepts accordingly.
  • Conducted regular store audits to ensure compliance with company policies and visual presentation standards.
  • Oversaw window displays that captured shopper attention, driving foot traffic into the store.
  • Built properly lit and well-maintained displays, creating inviting atmosphere in stores.
  • Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.
  • Arranged consistent shelves, bins, and racks at Number locations by following established planograms.

Sales Consultant

The Diamond Center
07.2019 - 10.2019
  • Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Provided sales and customer service assistance to walk-in traffic
  • Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
  • Nurtured leads through consistent follow-ups, ultimately converting prospects into satisfied customers.
  • Responded to telephone and in-person requests for information.
  • Attended ongoing training sessions to stay current on industry trends, market conditions, and product offerings – applying knowledge gained to better serve customers.

Shift Lead

Wendys Fast Food
09.2018 - 07.2019
  • Completed store opening and closing procedures and balanced tills.
  • Trained new employees and delegated daily tasks and responsibilities.
  • Maintained a clean and organized work environment, ensuring safety standards were met consistently.
  • Oversaw cash handling procedures, ensuring accuracy and proper documentation at all times.
  • Trained and mentored new employees to maximize team performance.
  • Kept employees operating productively and working on task to meet business and customer needs.
  • Helped store management meet standards of service and quality in daily operations.
  • Enhanced customer satisfaction through effective conflict resolution and prompt service.
  • Enforced company policies and regulations with employees.

General Manager

Zales The Diamond Store
07.2016 - 09.2018
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
  • Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Assisted in recruiting, hiring and training of team members.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.

Education

General

Fort Gibson Public Schools
Fort Gibson, OK
05.2013

Skills

  • Project management skills
  • Merchandise presentation
  • Creative vision
  • Employee motivation
  • Product knowledge
  • Visual storytelling
  • Customer experience enhancement
  • Training and coaching
  • Promotional planning
  • Overstock strategy
  • Interior retail displays
  • Visual merchandising
  • Employee coaching
  • Lighting techniques
  • Hand sketching
  • Planogram resets
  • Time management
  • Teamwork and collaboration
  • Problem-solving
  • Attention to detail
  • Multitasking

Timeline

Lead Visual Merchandiser

Winston Retail
05.2024 - Current

Team Manager

Dunhams Sports
01.2023 - 05.2024

Visual Merchandising Team Lead

Target
10.2019 - 01.2023

Sales Consultant

The Diamond Center
07.2019 - 10.2019

Shift Lead

Wendys Fast Food
09.2018 - 07.2019

General Manager

Zales The Diamond Store
07.2016 - 09.2018

General

Fort Gibson Public Schools

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