Summary
Overview
Work History
Education
Skills
References
Certification
Timeline
Generic

ASHLEY LOCASALE

Milwaukee,WI

Summary

Dynamic sales leader with a proven track record at driving double-digit revenue growth and enhancing margin discipline. Expert in go-to-market strategy and performance analytics, I excel in building high-performing teams and fostering customer relationships to achieve exceptional results. Passionate about delivering innovative solutions and operational excellence.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Director of Light Lifting

Konecranes Inc
01.2023 - Current
  • Own and lead the Region Americas Light Lifting business, redefining the go-to-market strategy for service and product portfolios.
  • Designed and executed a unified GTM model aligning service sales, product sales, pricing, and channel execution to improve coverage and win rates.
  • Integrated service and product offerings to increase solution bundling and service-to-product attach rates.
  • Established regional performance dashboards and operating cadences to track revenue, margin, conversion, and pipeline velocity for informed decision-making.
  • Partnered cross-functionally with Sales, Operations, Marketing, and Product to enable scalable and consistent execution across initiatives.

Director of Inside Sales

Konecranes Inc
01.2021 - 01.2023
  • Led a $140M inside sales business delivering double-digit year-over-year revenue growth while strengthening margin discipline and forecast accuracy.
  • Developed and executed sales and operational strategies, enhancing pipeline health and increasing conversion rates and average deal value.
  • Built and scaled a high-performing inside sales organization with clear KPIs, accountability rhythms, and talent development plans.
  • Presented executive-level forecasts and performance insights, providing growth recommendations that informed senior leadership decisions.

Operations & Development Manager

Konecranes Inc
01.2019 - 01.2021
  • Led operational excellence and growth initiatives in inside sales and support functions, resulting in strengthened performance.
  • Streamlined processes to enhance efficiency, improve funnel quality, and foster cross-functional alignment.
  • Coached and developed team members to enhance performance and ensure consistent execution.

Education

Bachelor of Science (B.S.) - Organizational Leadership

Penn State University
University Park, PA

Information Technology

Boston University
Boston, MA

Skills

  • Go-to-market strategy
  • Revenue forecasting
  • Sales leadership
  • Performance analytics
  • Solution bundling
  • Customer relationship management

References

References available upon request.

Certification

Lean Six Sigma-Green Belt

Timeline

Director of Light Lifting

Konecranes Inc
01.2023 - Current

Director of Inside Sales

Konecranes Inc
01.2021 - 01.2023

Operations & Development Manager

Konecranes Inc
01.2019 - 01.2021

Bachelor of Science (B.S.) - Organizational Leadership

Penn State University

Information Technology

Boston University

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ASHLEY LOCASALE