Ashley Marx
West Palm Beach
Summary
Relationship-driven and data-led pet industry sales professional with experience managing a $20M+ business, developing annual operating plans, leading line reviews, and growing strategic retail accounts across pet specialty, eCommerce, grocery, club, farm and ag, and distributor channels. Background includes retailer launches, account expansion, forecast accuracy improvement, distributor partnership management, and customer-specific selling strategies built around category growth and margin performance.
Overview
7
7
years of professional experience
Work History
Key Account Manager
Petmate
09.2023 - Current
- Manage a $20M+ business across key national accounts within the pet channel, driving growth through strategic planning and cross-functional execution.
- Partner with buying teams to identify whitespace, optimize assortment, and drive incremental sales growth through line reviews and annual planning.
- Improved forecast accuracy to 85%+ month over month on a 40+ SKU private label program, strengthening in-stock performance and alignment with demand planning.
- Helped grow the Wild Eats consumables brand by 85% in year one and 20% in year two, supporting expansion into 20,000+ doors across pet specialty, grocery, independent pet, and farm and ag channels.
National Account Manager
Honest Paws
03.2023 - 09.2023
- Managed account performance and growth across 300+ independent pet specialty stores throughout the U.S. while exceeding monthly KPIs.
- Built relationships with key retailers, distributors, and international partners in the pet industry.
- Utilized SuperZoo, Global Pet Expo, and ZooMark to conduct product presentations and create new account opportunities.
- Maintained 90% monthly forecast accuracy to support reliable PO fulfillment and customer execution.
Global Head of Sales
Alpha Paw, Inc.
02.2021 - 03.2023
- Built Alpha Paw’s B2B division from a DTC model into a multi-channel business generating more than $2M annually.
- Landed a chain wide PetSmart launch for Genius Litter with a free-standing display in all stores before moving the product in-line.
- Developed and executed sales strategies to drive revenue growth across multiple product lines.
- Won 30 SKUs as a new vendor with Chewy across multiple categories.
- Helped launch Genius Litter to $3.5M+ in annual sales while leading sales strategy and retail expansion.
Sales and Marketing Specialist
Inkology, LLC
01.2020 - 02.2021
- Created presentations and marketing templates to support retailer communication and sales development.
- Managed royalty and forecasting reports while coordinating with international manufacturers on product quality.
Education
Biology, Psychology
Lynn University
Skills
- Client relationship building
- Multi-Channel Sales Strategy
- National Account Management
- Strategic Retail Selling
- Nielsen, Tableau, & POS analysis
- Category & Line Reviews
- Margin & P&L Management
- KPI Tracking
- Sales Proposals
- Forecasting & Demand Planning
- Account Presentations
- Contract Negotiations
- Cross-functional Collaboration
- Business Productivity Tools: Microsoft Office Suite
Timeline
Key Account Manager
Petmate
09.2023 - Current
National Account Manager
Honest Paws
03.2023 - 09.2023
Global Head of Sales
Alpha Paw, Inc.
02.2021 - 03.2023
Sales and Marketing Specialist
Inkology, LLC
01.2020 - 02.2021
Biology, Psychology
Lynn University