Ashley Matte
Carencro,LA
Summary
Experienced marketing professional with a proven track record of success in developing and executing comprehensive content marketing strategies that drive alignment with communications and advertising objectives. Skilled in crafting compelling and persuasive content across various platforms, including social media posts and email newsletters, to effectively engage and resonate with target audiences. Demonstrated ability in writing and editing engaging copy that effectively communicates brand messaging and enhances brand identity. Capable of managing social media platforms, including content planning, scheduling, community engagement, and performance analysis. Collaborative team player with a strong ability to work across functions, collaborating with designers, marketers, and clients to ensure content meets brand guidelines and campaign objectives. Additionally, proficient in designing visually appealing graphics that complement written content, elevating brand storytelling and enhancing overall brand presence.
Overview
6
6
years of professional experience
Work History
Field Marketing Support Specialist
Channel Impact, Pure Storage
06.2024 - Current
- Collaborated directly with both the Enterprise and Commercial Teams at Pure Storage, enhancing cross-functional communication and project alignment.
- Completed lead files and uploads with mandatory information using designated programs, ensuring data accuracy and compliance.
- Managed shipments and logistics for field marketing events, coordinating resources to optimize event execution.
- Oversaw swag inventory in ReachDesk, maintaining accurate records and ensuring timely availability for marketing initiatives.
- Handled procurement and finance logistics, including purchase requisitions, to streamline operational processes.
- Created tickets for Salesforce campaigns, landing pages, emails, and other marketing initiatives, facilitating effective project management.
- Managed communications with finance, procurement, and marketing operations teams for all requests, tickets, and submissions to ensure alignment and efficiency.
- Supported field marketing managers with special projects, contributing to the successful execution of marketing strategies.
- Kept the Director of Marketing informed about all field events, providing updates on program launches and registration metrics.
Content Marketing Coordinator
Andrea Kinnear
10.2022 - Current
- Developed and implemented comprehensive content marketing strategies aligned with overall communications and advertising objectives.
- Created compelling and persuasive content across multiple platforms for social media posts and email newsletters.
- Written and edited engaging copy that effectively communicated brand messaging and resonated with target audiences.
- Managed social media platforms, including content planning, scheduling, community engagement, and performance analysis.
- Collaborated with cross-functional teams, including designers, marketers, and clients, to ensure content aligns with brand guidelines and campaign objectives.
- Designed visually appealing graphics that complemented written content and enhanced brand storytelling.
Information Desk Employee & Pro Shop Cashier
Red Lerille's Health & Racquet Club
01.2021 - 06.2021
- Initiated sales in pro shop and ensured customer satisfaction
- Interacted with customers daily and provided quality customer service
- Demonstrated excellent telephone and business communication skills
- Effectively interacted with faculty and staff daily
- Organized, maintained and updated information in computer databases
Waitress
Mo' Crawfish
02.2019 - 11.2020
- Demonstrated ability to explain menu items and promote daily specials, contributing to increased sales and revenue
- Remained calm when dealing with difficult customers or during busy shifts
- Kept server areas clean and stocked to increase efficiency while working tables
- Used cash registers and credit card machines to cash out customers
Education
Bachelor of Science - Business Administration, Management
University of Louisiana, I. Moody III College of Business Administration
Lafayette, LA08.2023
Skills
- Business to Business Sales Experience
- Network Development
- Team Leadership
- Customer Relations
- Logistics
- Attention to detail
- Familiarity with CRM tools and software
Timeline
Field Marketing Support Specialist
Channel Impact, Pure Storage
06.2024 - Current
Content Marketing Coordinator
Andrea Kinnear
10.2022 - Current
Information Desk Employee & Pro Shop Cashier
Red Lerille's Health & Racquet Club
01.2021 - 06.2021
Waitress
Mo' Crawfish
02.2019 - 11.2020
Bachelor of Science - Business Administration, Management
University of Louisiana, I. Moody III College of Business Administration
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