ASHLEY WITT
Charlotte,NC
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
19
19
years of professional experience
Work History
Director of FP&A
Coca Cola Consolidated, Inc.
01.2018 - Current
- Manage and support senior analysts, including completion of performance reviews, training and knowledge of company systems and overall business performance
- Prepare monthly financial reporting package for executive level management review, presenting financial results and operational metrics in a simplified format
- Provide financial analysis and evaluation of company performance to senior leadership, including gross profit, operating income and free cash flow
- Prepare financial presentations for quarterly Audit Committee and Board of Directors meetings
- Coordinated the implementation of a financial forecast process to review forecast trends against budget
- Collaborate cross-functionally with sourcing, marketing, revenue management and product supply to evaluate the profitability of new SKU innovation. Make 'go / no go' recommendations to the Charter Innovation Committee
- Follow up with post-mortem analysis of SKU's and present to Senior Management
- Collaborated with Franchise Sales to develop annual OPEX budgets, with a focus of remaining flat year over year
Sr. Finance Manager
Coca Cola Consolidated, Inc.
09.2016 - 01.2018
- Assisted the Senior Director of FP&A built out a new FP&A department and gained trust from the business by partnering with various functions across the organization
- Developed monthly and quarterly management reports analyzing results and key trends within the corporate functions
- Helped to increase financial acumen across the broader organization by presenting company financials
- Lead a companywide resource planning effort to ensure that the gross profit projections could support the headcount being requested by the business.
PMO Manager
Extended Stay America
06.2013 - 09.2016
- Partnered with internal teams (e.g. operations, marketing, sales, revenue management) to drive the resource capacity planning process
- Proactively engaged with various business groups and management teams to understand and capture project portfolio status requirements and provide visibility of progress and project roadmaps
- Partnered with McKinsey to implement the SDP framework to capture project program and metrics
- Funneled that information into easy to understand dashboards which enabled executive management to keep a pulse on project health, revenue expectations and strategic analysis of projects
- Created executive presentations on portfolio status for the BOD and senior management
- Lead monthly meetings with the executive teams to analyze results and provide financial recommendations
- Conducted analysis on each project to determine ROI and viability of project undertaking before presenting it to the BOD
Senior International Financial Analyst
New Balance Athletic Shoe
01.2011 - 06.2013
- Supported budgeting, forecasting and strategic planning for the international business
- The lead finance resource on numerous projects to align the company's future financial horizon with new opportunities through intense investment and profitability analyses
- Created and implemented a new financial close process for the distributor division of the company which led to a significant reduction in reporting errors and a greatly improved close period
- Managed the consolidation and review of the cash flows for each owned Subsidiary
- Tested balance sheet ratios and subsidiary income statements to ensure the cash flows were supported.
Senior Financial Analyst Kids / Wellness SBU
New Balance Athletic Shoe
03.2008 - 01.2011
- Extensive work with the SBU manager and PM's to build analytical model for new SKU innovation to forecast profit margin
- Provided analytical support to SBUs to increase product assortment efficiency and reduction of unproductive styles
- Supported budgeting, forecasting and strategic planning for the Kids and Wellness SBU
- Lead the development and implementation of an investment scorecard by SBU and model that identified the impact of development costs and product costs
- Established and maintained standard costs and reported on variances from target
- Provided support and analysis to marketing and development teams throughout the shoe development process to ensure target cost and gross profit goals were met
- Protected operating profit and improved the company's cash flow planning by supporting the budgeting and forecasting process for IT, HR and Finance.
Senior Treasury Analyst
New Balance Athletic Shoe
01.2005 - 03.2008
- Conducted cost benefit and financial analyses for cash and treasury operations
- Developed and maintained a twelve-month rolling balance sheet and cash flow forecast that assimilated with the financial P&L, capital budgets and all NBAS forecasts
- Organized and presented monthly analysis of cash position and future cash flow to CFO and senior management
- This package included 1) balance sheet 2) P&L 2) statement of cash flows 3) rolling cash flow forecast, and lastly 4) actual vs
- Forecast analysis
- This package allowed the senior team to make sound decisions for upcoming acquisitions, pay down of debt, future borrowings and expansion plans
- Assisted the VP of treasury in daily treasury activities that included wiring merchant payments, approving open account trader payments, maintenance of short-term debt and the investment of excess cash.
Education
MBA -
Wake Forest University, School of Business
Charlotte, NC01.2017
Bachelor of Arts, Business Administration -
University of New Hampshire, Whittemore School of Business and Economics
Durham, NH01.2001
Skills
- Research and Analysis
- Process Improvement
- Strategic Financial Planning
- Excellent Communication Skills
- Executive Reporting
- Financial and Operational Reporting
- Commercial and Business Awareness
- Financial Modeling
- Strategic Planning
- Verbal and written communication
- People Management
Timeline
Director of FP&A
Coca Cola Consolidated, Inc.
01.2018 - Current
Sr. Finance Manager
Coca Cola Consolidated, Inc.
09.2016 - 01.2018
PMO Manager
Extended Stay America
06.2013 - 09.2016
Senior International Financial Analyst
New Balance Athletic Shoe
01.2011 - 06.2013
Senior Financial Analyst Kids / Wellness SBU
New Balance Athletic Shoe
03.2008 - 01.2011
Senior Treasury Analyst
New Balance Athletic Shoe
01.2005 - 03.2008
MBA -
Wake Forest University, School of Business
Bachelor of Arts, Business Administration -
University of New Hampshire, Whittemore School of Business and Economics