Ashley McGraw
Bend,Oregon
Summary
Dynamic and results-driven SaaS Sales Executive with over 6 years of comprehensive full-cycle sales experience. Expertise in strategic sales methodologies to secure new business and enhance customer relationships. Proven track record of leveraging exceptional negotiation and communication skills to consistently achieve sales targets, foster long-term client partnerships, and drive market expansion. Recognized as an innovative hunter with a strong ability to close business effectively.
Overview
6
6
years of professional experience
Work History
Sales Executive
Infobase
New York, NY
04.2024 - Current
- Exceeded West Coast territory revenue goals by 110% in one year through strategic new client acquisition and cross-selling initiatives.
- Collaborated with marketing and product teams to refine sales strategies and optimize campaign initiatives in Information Literacy and Artificial Intelligence.
- Mastered and constantly improved sales prospecting, follow-up and upsell processes.
- Leveraged CRM to collect, organize, and manage sales data and customer information to benefit cross-selling.
- Conducted client product demonstrations of Infobase Higher Education products through video conferencing and in-person roadshows.
Partnership Account Manager
National University
San Diego, CA
05.2022 - 04.2024
- Developed tailored solutions to address critical teaching shortages, resulting in a 15% increase in K12 student enrollment.
- Managed five key accounts for County Offices of Education, developing annual objectives and formalizing communication strategies to ensure goal alignment and progress tracking.
- Spearheaded marketing initiatives and strategic plans that generated $500K in new business within the K-12 market by establishing relationships with key decision-makers.
- Analyzed client data and market trends to identify new opportunities for account growth, increasing account penetration by 20% and expanding market reach.
- Represented the company at 30+ industry conferences and events, promoting products to a broader audience and successfully generating 500+ B2C leads.
Lead Strategic Account Specialist
National University
San Diego, CA
10.2020 - 05.2022
- Assisted with call analysis and coaching for 20 enrollment sales specialists, analyzing data on outbound dials, talk time, and communication effectiveness to improve team performance.
- Provided best practices training to sales teams on product features and sales strategies.
Sales Specialist
National University
San Diego, CA
10.2019 - 10.2020
- Managed the complete end-to-end sales lifecycle of student enrollment.
- Developed and executed targeted marketing and outreach strategies (email, cold calling, presentations) to generate qualified leads, increasing the sales pipeline by 50%.
- Maintained meticulous client interaction and pipeline records in RightNow CRM, ensuring data accuracy for forecasting, effective pipeline management, and comprehensive reporting for senior management.
- Developed and executed sales strategies to enhance enrollment in academic programs
- Conducted high-volume inbound and outbound calls to generate leads and promote products.
Education
Master of Public Health - Health Administration
National University
San Diego, CA01-2022
Bachelor of Science - Public Health
University of California
San Diego06-2019
Bachelor of Arts - Sociology
University of California
San Diego06-2019
Skills
- Client acquisition
- Revenue growth
- Sales strategy
- Cross-selling techniques
- Product demonstrations
- Lead generation
- Pipeline management
- K-12 education solutions
- CRM management
- Event representation
- Account management
- Business development
- Strategic partnerships
- Sales forecasting
Accomplishments
- Booked over $4 million in products over the last 3 years
- Tripled B2B partnerships in both San Diego and Imperial County in 2024
- Achieved "most meetings booked" award in 2023
Timeline
Sales Executive
Infobase
04.2024 - Current
Partnership Account Manager
National University
05.2022 - 04.2024
Lead Strategic Account Specialist
National University
10.2020 - 05.2022
Sales Specialist
National University
10.2019 - 10.2020
Bachelor of Science - Public Health
University of California
Bachelor of Arts - Sociology
University of California
Master of Public Health - Health Administration
National University