Ashley Moore
Midlothian,VA
Summary
Federal A/E/C business development and capture leader with 21+ years of experience driving growth, client relationships, market strategy, competitive positioning, and complex federal pursuits. Proven record of leading the federal sales lifecycle from market research and opportunity shaping through capture planning, proposal development, qualification packages, and oral presentations. Experienced partnering with senior leadership, technical teams, clients, and industry partners to develop win strategies, strengthen account relationships, and advance strategic pursuits.
Overview
23
23
years of professional experience
Work History
ASSOCIATE, FEDERAL CAPTURE MANAGER
Dewberry Engineers
Richmond, VA
01.2022 - Current
- Lead and support the federal sales lifecycle from market research and opportunity assessment through capture development, goal setting, and strategic planning.
- Provide leadership and capture guidance for technical and business proposals, qualification packages, and oral presentations; supervise, train, and mentor staff to strengthen capture management capability.
- Partner with federal leadership on pipeline development, market research, competitor analysis, client intelligence, win strategies, sales messaging, client-gap analysis, and capture team formation.
- Develop and facilitate client engagement plans with client managers and senior leadership to strengthen relationships and advance strategic pursuits.
- Support federal and corporate growth initiatives, committees, and pursuit-related programs.
FEDERAL CAPTURE MANAGER
Dewberry Engineers
Richmond, VA
01.2019 - 01.2022
- Managed large, complex federal pursuit efforts and led strategic capture activities throughout the sales lifecycle.
- Analyzed competitive landscapes to develop win themes and support solution development.
- Advised on strategic teaming partners and cultivated customer intimacy to help shape opportunities and improve positioning.
BUSINESS DEVELOPMENT MANAGER
EnviroScience, Inc.
Richmond, VA
01.2016 - 01.2018
- Developed, managed, and executed strategic business development initiatives supporting lead generation, new client development, and operational improvement.
- Identified and closed new client business while managing lead tracking and project pursuit activity.
- Built and maintained client relationships through conferences, client meetings, and industry organizations; managed area marketing operations budget.
BUSINESS DEVELOPMENT MANAGER
Vanir Construction Management
Richmond, VA
01.2014 - 01.2016
- Led regional business development and marketing strategy, including short- and long-term plans for target markets.
- Developed lead-generation programs, client-management workflows, and strategic campaigns to support growth and operational improvement.
- Managed proposals and Statements of Qualifications for new project opportunities, coordinating subconsultants and vendors.
- Built client relationships and led project interview, debriefing, and post-interview activities.
DIRECTOR OF MARKETING
Contracting, Consulting, Engineering, LLC
Fredericksburg, VA
01.2013 - 01.2014
- Managed proposals and Statements of Qualifications and supported local, state, and federal procurement opportunities.
- Partnered with senior business development leadership on new client development and strategic marketing/business development plans.
- Managed corporate rebranding, proposal content, marketing collateral, and lead tracking for new project pursuits.
MARKETING / COMMUNICATIONS COORDINATOR
Timmons Group
Richmond, VA
01.2012 - 01.2013
- Developed marketing plans and communications for assigned target divisions and managed proposal and qualification package preparation.
- Managed local, state, and federal procurement opportunities and maintained the Deltek CRM database.
- Previously served as Marketing Coordinator (2007–2009), supporting proposals, Statements of Qualifications, federal procurement, CRM, and business development communications.
MARKETING COORDINATOR
H&A Architects & Engineers (Mason & Hangar)
Glen Allen, VA
01.2009 - 01.2012
- Managed client relationship development through conferences, marketing meetings, and association involvement.
- Prepared proposals and Statements of Qualifications; researched prospective clients and teaming partners for designated market segments.
- Supported Deltek CRM process-improvement workflows and marketing collateral development.
MARKETING ASSISTANT
Delta Airport Consultants, Inc.
Richmond, VA
01.2004 - 01.2007
- Supported proposal and Statement of Qualifications development, corporate training programs, marketing materials, and CRM maintenance.
Education
Mini MBA - Executive Education
University of Richmond
01-2011
B.S. - Business Administration (Marketing)
Longwood University
01-2006
Skills
- Federal A/E/C Business Development
- Federal Capture Management
- Strategic Account Planning
- Client Relationship Management
- Opportunity Shaping & Pre-Positioning
- Market & Competitive Analysis
- Consultative Selling
- Federal Proposals (SF 330, RFP/RFQ)
- Win Strategy & Messaging
- Teaming Strategy
- Pipeline & Opportunity Tracking
- CRM/Deltek
- Proposal & Interview Leadership
- Cross-Functional Leadership
Targeted Role
MOCA Systems, Inc. Federal Sales Executive – A/E/C Services role: emphasizes federal relationship growth, account development, opportunity shaping, competitive positioning, proposals, teaming, and A/E/C business development.
Professional Leadership And Affiliations
- Society of American Military Engineers (Member)
- Association of Proposal Management Professionals (Member)
- Society for Marketing Professional Services (Vice President/President-Elect/Secretary; Annual Conference Chair)
Timeline
ASSOCIATE, FEDERAL CAPTURE MANAGER
Dewberry Engineers
01.2022 - Current
FEDERAL CAPTURE MANAGER
Dewberry Engineers
01.2019 - 01.2022
BUSINESS DEVELOPMENT MANAGER
EnviroScience, Inc.
01.2016 - 01.2018
BUSINESS DEVELOPMENT MANAGER
Vanir Construction Management
01.2014 - 01.2016
DIRECTOR OF MARKETING
Contracting, Consulting, Engineering, LLC
01.2013 - 01.2014
MARKETING / COMMUNICATIONS COORDINATOR
Timmons Group
01.2012 - 01.2013
MARKETING COORDINATOR
H&A Architects & Engineers (Mason & Hangar)
01.2009 - 01.2012
MARKETING ASSISTANT
Delta Airport Consultants, Inc.
01.2004 - 01.2007
Mini MBA - Executive Education
University of Richmond
B.S. - Business Administration (Marketing)
Longwood University