Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ashley Novak

Glenside,PA

Summary

Market Knowledge I have a deep understanding of branding, category management, and sales trends with applicable project management skills I am dedicated to customer experience, associates, and a company's branding mission, while finding value in personal growth and development Adaptability I maintain positivity through difficult change to gain respect from colleagues and customers with a goal to turn challenges into consumer conquests

Overview

12
12
years of professional experience

Work History

Category Developmet Manager

Diageo
07.2021 - Current
  • Identify and develop impactful category analysis through customer insights and solution to help drive profitable sales growth
  • Delivery of Category Management practices; shelf management, promotion planning/analysis, pricing analysis, and business development projects

State Liaison Coordinator- Sales Analyst

Coastal-Pacific Wine & Spirits Brokers
08.2015 - 06.2021
  • Collaborate with the state, supplier, and broker teams to manage and drive spirits business, category development, and premiumization through sales data insights and specialty item procurement
  • Grow dollar share by synthesizing business insights and market intelligence to develop best practice strategies for our sales teams

Assistant Event Manager

MKTG
12.2010 - 07.2015
  • Collaborate with sales to support client product tastings and initiate bookings for market events, while managing to a budget to ensure strategic planning
  • Trained and mentored new and existing staff on selling tactics and advanced product knowledge

Education

Bachelor of Science - Financial Management & Planning

Franklin University

Skills

  • Category management JDA Space planning certification Level 1 & 2
  • Analytical thinking Market, competitive & trend analysis
  • Strategic business planning
  • Relationship building
  • Retail Knowledge

Timeline

Category Developmet Manager

Diageo
07.2021 - Current

State Liaison Coordinator- Sales Analyst

Coastal-Pacific Wine & Spirits Brokers
08.2015 - 06.2021

Assistant Event Manager

MKTG
12.2010 - 07.2015

Bachelor of Science - Financial Management & Planning

Franklin University
Ashley Novak