Ashley Poirier
Flushing,MI
Summary
Communications leader with extensive experience at Flint Institute of Music, specializing in strategic messaging, content creation, and editorial management. Proven success in media relations and project management, resulting in new community partnerships and increased patron retention. Skilled in developing video products for digital appeals and stewardship efforts, while effectively using Adobe Creative Suite to enhance campaign impact and collaboration.
Overview
13
13
years of professional experience
Work History
Director of Patron Communications
Flint Institute of Music (FIM)
Flint, MI
05.2025 - Current
- Collaborated with executive leadership to develop strategic messaging and oversee content management across channels.
- Managed brand strategies to ensure integrity while supporting marketing and development initiatives.
- Wrote and edited communications for patrons, employees, and executives to enhance clarity.
- Cultivated strategic giving campaigns, including digital appeals and stewardship initiatives to boost engagement.
- Planned and supported fundraising and professional development events to maximize outreach.
- Supervised freelance writers and editors through effective planning of an editorial calendar.
- Supported public relations by cultivating media relationships and generating press releases.
- Acted as primary media spokesperson across print, digital, television, and radio platforms.
Manager of Patron Communications & Content Strategy
Flint Institute of Music (FIM)
Flint, MI
10.2023 - 05.2024
- Created content for newsletters and websites to inform stakeholders of key updates.
- Coordinated press releases and media outreach to secure positive coverage opportunities.
- Collaborated with cross-functional teams to align messaging with organizational goals.
- Tracked performance metrics related to communications efforts including website visits, clicks, impressions, conversions.
- Edited written materials from other departments for accuracy, clarity, grammar, punctuation, style, tone.
Manager of Community Programs
Flint Institute of Music (FIM)
Flint, MI
06.2023 - 10.2023
- Coordinated outreach initiatives with local organizations and schools to promote programs.
- Facilitated workshops and events that encouraged creativity and artistic expression among residents.
- Evaluated program effectiveness using participant feedback and community surveys.
- Assessed project outcomes against established success criteria to ensure quality.
- Developed strategies that enhanced collaboration between multiple organizations to maximize programming resources.
Executive Assistant to President & CEO
Flint Institute of Music (FIM)
Flint, MI
10.2021 - 08.2023
- Managed executive schedules and coordinated meetings for senior leadership effectively.
- Organized travel arrangements and itineraries for executive staff, ensuring timely arrivals.
- Supported planning for concerts, recitals, and community outreach programs to enhance engagement.
- Prepared reports, presentations, and minutes as required by executive staff.
- Assisted with budget tracking and expense reporting to maintain financial accountability.
- Maintained confidentiality of sensitive information to protect company interests.
Executive Assistant to Directors of Finance & Operations
Flint Community Schools
Flint, MI
03.2021 - 09.2021
- Managed outside vendors, facilitating contractor and engineer meetings during Operations Director absence.
- Troubleshot facilities issues, addressing pest control, maintenance emergencies, and lawn care across 30+ buildings.
- Prepared materials for board and committee meetings to support effective decision-making.
Executive Director (Volunteer)
Lapeer Symphony Orchestra
Lapeer, MI
02.2018 - 07.2019
- Recruited and managed personnel for non-profit organization, doubling orchestra size within six months.
- Designed graphic content and authored copy for print, social media, and website promotion.
- Cultivated community partnerships, tripling audience attendance and doubling sponsorship revenue.
Editor
American Concrete Institute
Farmington Hills, MI
08.2012 - 11.2014
- Corresponded with authors to finalize edits and page proofs.
- Designed layouts for print books and created digital assets for e-readers.
- Acquired, edited, and produced books, specifications, and periodicals using Adobe Creative Suite.
Education
Master of Arts - Strategic Communications
University of Iowa
Iowa City, IA12-2026
Bachelor of Arts - English
Michigan State University
East Lansing, MI08.2010
Skills
- Adobe Creative Suite
- Strategic communication
- Content creation
- Project management
- Media relations
- Event planning
- Community outreach
- Coaching and mentoring
- Creativity and innovation
- Non-profit management
- Corporate communications
- Canva, Slack, Monday, Trello, CRM Tools
- Google and Microsoft business tools
- AP and Chicago Styles
Affiliations
- Alto Saxophone, Mott Community College Jazz Band
References
References available upon request.
Timeline
Director of Patron Communications
Flint Institute of Music (FIM)
05.2025 - Current
Manager of Patron Communications & Content Strategy
Flint Institute of Music (FIM)
10.2023 - 05.2024
Manager of Community Programs
Flint Institute of Music (FIM)
06.2023 - 10.2023
Executive Assistant to President & CEO
Flint Institute of Music (FIM)
10.2021 - 08.2023
Executive Assistant to Directors of Finance & Operations
Flint Community Schools
03.2021 - 09.2021
Executive Director (Volunteer)
Lapeer Symphony Orchestra
02.2018 - 07.2019
Editor
American Concrete Institute
08.2012 - 11.2014
Master of Arts - Strategic Communications
University of Iowa
Bachelor of Arts - English
Michigan State University
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