Ashley Rodrigues
Bradenton
Summary
Results-driven Senior Sales Manager with expertise in customer relationship management, retail partnerships - both natural and conventional, e-commerce strategy, and business development. Proven track record of successfully launching new products and strengthening key partnerships to drive revenue growth.
Overview
7
7
years of professional experience
Work History
Senior Sales Manager, Key Accounts
Ancient Nutrition
Bradenton
07.2025 - Current
- Transitioned from managing e-commerce clients to key partners WFM and Target, rapidly adapting to new customer requirements.
- Strengthened relationships with buyers and established new partnerships, enhancing collaboration and growth opportunities.
- Achieved success in first five category reviews with WFM, launching and getting approved 14 new items for 2026 launch, including proteins, collagen, probiotics, multivitamins, and specialty supplements
- Achieved successful outcomes in first five category reviews with WFM, launching 14 new items for 2026, including proteins, collagen, probiotics, multivitamins, and specialty supplements.
Key Account Manager, FDM and Ecommerce
Ancient Nutrition
Bradenton
05.2021 - 07.2025
- Achieved 90% launch rate of new item innovations with e-commerce partners, introducing at least 2 new items annually in all retail locations (Hy-Vee, Wegmans, Meijer).
- Onboarded 5 new e-commerce customers, generating over $1 million in annual revenue.
- Improved gross margin for e-commerce partners from 45% to 62%.
- Managed challenging e-commerce partnerships, reducing overall trade decline from 39% YOY to 32% YOY.
- Collaborated with Amazon and DTC teams to strengthen relationships with e-commerce partners, optimizing buy box performance and increasing stakeholder engagement.
- Strengthened relationship with Hy-Vee through strategic hiring of new broker.
- Grew Thrive as a business partner by 124% YOY.
- Increased iHerb customer contribution by 76% YOY.
Regional Sales Manager, US East Coast
Ancient Nutrition
Bradenton
12.2020 - 05.2021
- Increased territory revenue by 32% year-over-year during COVID-19.
- Achieved incremental sales of 122% year-over-year through strategic promotional planning.
- Facilitated multi-regional training for Sprouts, engaging 30+ staff across four states to enhance team capabilities.
- Coached northeastern broker team, achieving 27% territory increase in three months with tailored strategies.
- Drove 24% growth in southeastern territory through targeted marketing support and training initiatives.
Southeastern Territory Sales Representative
Ancient Nutrition
Bradenton
10.2019 - 12.2020
- Managed key accounts including Publix, Earth Fare, and Sprouts, enhancing client relationships
- Exceeded revenue goal by 13% in Q3 during low-traffic months and COVID
- Secured 3 new accounts during Covid pandemic, expanding company presence in challenging market conditions
- Maintained consistent account revenue throughout the COVID pandemic in Florida, South Carolina, and North Carolina for over 150 accounts
- Met goals for two promotional periods and exceeded goal for one promotional period in 2020
- Trained and onboarded new sales representative, ensuring a smooth transition and integration into the team
- Spearheaded a company-wide professional development class on emotional intelligence
- Created and facilitated a monthly review for all four regional sales teams
Product Specialist
Ancient Nutrition
Bradenton
10.2018 - 10.2019
- Facilitated product demonstrations in 45 retail locations to highlight benefits and features, driving customer engagement.
- Presented and clarified product offerings to prospective clients, influencing purchase decisions.
- Analyzed customer feedback to suggest improvements in product offerings.
- Delivered customer support by resolving inquiries about product features and usage, enhancing customer satisfaction.
- Supported sales team by preparing product information and training resources.
- Suggested specific products to meet customer needs.
- Maintained up-to-date knowledge of industry trends and competitor products.
Education
Bachelor of Arts - Communications
Stetson University
DeLand, FL05-2011
Skills
- Key account development
- Customer relationship management
- Sales forecasting
- Business development
- Strategic planning
- Market analysis
- Competitor analysis
- E-commerce strategy
- Product launch
- Category development
- Territory management
- Team leadership
- Cross-functional collaboration
Timeline
Senior Sales Manager, Key Accounts
Ancient Nutrition
07.2025 - Current
Key Account Manager, FDM and Ecommerce
Ancient Nutrition
05.2021 - 07.2025
Regional Sales Manager, US East Coast
Ancient Nutrition
12.2020 - 05.2021
Southeastern Territory Sales Representative
Ancient Nutrition
10.2019 - 12.2020
Product Specialist
Ancient Nutrition
10.2018 - 10.2019
Bachelor of Arts - Communications
Stetson University