Ashley Royce
Grand Rapids
Summary
Strategic and people-focused Communication and Marketing professional with a Bachelor’s degree in Communication and a Certificate in Communication Competency. Skilled in customer engagement, team leadership, and digital marketing through experience in management and brand projects. Google-certified in Ads and Analytics with strong abilities in content creation, organization, and data-driven communication. Passionate about building authentic connections between brands and audiences.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Manager (Freelance)
Bates Bikes
Marquette, MI
01.2024 - 04.2026
- Manage Bates Bikes’ Instagram and TikTok accounts to promote local cycling, seasonal sales, and community events.
- Plan and create original photo, video, and story content aligned with brand tone and target audience.
- Develop and maintain a monthly content calendar to ensure consistent posting and campaign flow.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Developed and executed comprehensive social media strategies to enhance brand visibility and engagement.
Assistant Manager
Circle K
Marquette, MI
09.2021 - 04.2026
- Oversee daily operations, scheduling, and inventory management for a store averaging $30K+ in weekly sales.
- Lead, train, and motivate a team of 8–10 employees, reducing turnover by 15% through improved onboarding and team communication.
- Handle conflict resolution, cash reconciliation, and shift management, consistently balancing tills within 1% margin of accuracy.
- Communicate with district management to meet operational goals, contributing to a 10% year-over-year sales increase and positive internal audits.
- Implement new store initiatives and engagement strategies that boosted customer-satisfaction survey scores from 82% to 93% within six months.
Education
Bachelor of Arts - Communication (Corporate & Health Emphasis), Marketing
University of Wisconsin - Whitewater
12-2025
Communication Competency Certificate -
University of Wisconsin - Whitewater
12-2025
High school Diploma -
Montello High School
05-2018
Skills
- Team leadership & training
- Clear communication
- Critical thinking
- Content creation
- Customer relationship management (CRM)
- Operations management
- Marketing
- Team building
Certification
- Google Ads Search Certification - Google Academy (2025)
- Google Analytics Certification - Google Academy (2025)
- HubSpot Social Media Marketing Certification - HubSpot Academy (2025)
Timeline
Marketing Manager (Freelance)
Bates Bikes
01.2024 - 04.2026
Assistant Manager
Circle K
09.2021 - 04.2026
Bachelor of Arts - Communication (Corporate & Health Emphasis), Marketing
University of Wisconsin - Whitewater
Communication Competency Certificate -
University of Wisconsin - Whitewater
High school Diploma -
Montello High School