Ashley Salzman
Dallas
Summary
Experienced in partnership marketing, CRM management, and operational support across partner-facing initiatives. Strengthened partner relationships through structured outreach and reliable follow-up. Improved workflow performance using organized process management and communication automation.
Overview
1
1
Certification
5
5
years of professional experience
Work History
Partnership Coordinator
New Western
Irving, Texas
01.2026 - Current
- Reviewed 1000+ deals in Salesforce and updated partner priority to focus attention on 3 highest-value accounts.
- Coordinated onboarding and communication processes for new brokerage and agent partners within New Western’s real estate investment network.
- Facilitated organic lead growth through partnership marketing and social media initiatives.
- Rolled out AI workflow with chatbots and lead-generation support across 33+ markets, reducing manual work.
- Built lead-routing system that cut routing time from 1 hour to under 1 minute with 100% routing accuracy.
- Developed presentation materials and partner profiles to showcase success stories and performance metrics.
- Coordinated finance, legal, and sales teams through SOPs, status reports, and decks.
Managing Director & Private Swim Coach
LIFELINESWIMMING
Frisco, Texas
04.2022 - 08.2026
- Founded and operated private swim instruction business, overseeing pricing, billing, client relationships, and daily operations.
- Managed swim program planning, scheduling, and instructor coordination to enhance service delivery.
- Provided swim coaching to students of various ages and skill levels. of all ages, driving word-of-mouth growth and repeat bookings.
- Handled client communication for lessons, enrollments, and service requests.
- Set pricing strategy for lesson packages to balance demand, scheduling capacity, and revenue.
- Maintained CRM records to track clients, scheduling, and follow-ups, keeping families engaged season over season.
- Established partnerships with local elementary schools to create referral channels for new clients.
- Supported lifeline swimming operations strategy and daily leadership.
Education
BBA - Marketing
Tarleton State University
Stephenville, TX05-2025
Skills
- Partnership marketing
- Partner engagement
- CRM management
- Pipeline development
- Workflow automation
- Process improvement
- Market analysis
- Growth strategies
- Cross-functional communication
- Analytical thinking
- Adaptability and time management
- Client relationship management
Certification
- Marketing & Sales: HubSpot Inbound Marketing, HubSpot Marketing Hub Software, HubSpot Inbound Sales, Google Digital Marketing & E-commerce (Foundations; Attract & Engage Customers), Salesforce Sales Operations
Customer Experience: Customer Experience Leadership, Journey Mapping, Customer Retention, Customer Onboarding for Loyalty & Expansion, Building Rapport with Customers, Service Mindset, Customer Success Foundations (LinkedIn Learning)
AI & Technical: IBM Generative AI (Introduction & Applications; Prompt Engineering; LLM Architecture & Data Preparation), Introduction to AI, Deep Learning with Keras, Python for Data Science, HTML/CSS/JavaScript
Project Management: IBM Agile & Scrum, SkillUp Product Owner: Stakeholder Management
Timeline
Partnership Coordinator
New Western
01.2026 - Current
Managing Director & Private Swim Coach
LIFELINESWIMMING
04.2022 - 08.2026
BBA - Marketing
Tarleton State University