Ashley Sanders
Brooklyn,NY
Summary
ASH SANDERS is an award-winning journalist and versatile senior copywriter with an eagle eye for matching a brand's voice to a brand's vision. Whether she's writing DEI initiatives for Google or revamping a dry tourism website into an email newsletter that gets people laughing out loud, she's a pro at cutting through the copy noise and delivering content that speaks to people. She can write cross-channel copy with the best of them, collaborating across departments and partnerships to deliver consistent email, social, and direct marketing content that sparks attention.
Overview
10
10
years of professional experience
Work History
SENIOR PRODUCER
All Electric Podcast
New York, NY
12.2023 - Current
- Recruited by media company to research, develop, and storyboard a podcast on climate justice
- Advises executive director on story concepts, character development and voice
- Identifies and interviews characters
- Writes final trailer script and collaborates with sound designers and junior producers in final production
SENIOR COPYWRITER
Hot Mess Creative
New York
05.2019 - Current
- Lead copywriter and editor for a boutique content and copywriting agency
- Works with director to develop long- and short-form concepts for copy ranging from articles and blog posts to video scripts, ad and social copy
- Works with boutique clients and major corporations to create a brand voice aligned with brand objectives
- Experience writing SEO-based content for CEOs, major media, consumer, tech companies, and start-ups
- Clients include Audible, Google, and Salesforce
SENIOR CONTENT WRITER
Butterland Agency
New York, NY
01.2023 - 06.2023
- Developed brand and direct marketing copy designed to cut through noise and resonate with Gen Z and millennial audiences
- Developed brand, voice and style guides for consumer-facing, DTC brands
- Partnered with brands to create cross-channel content for the web (landing pages, articles, etc), B2B/B2C emails (sales, newsletters, etc) and social media messaging
- Collaborated with the design and marketing team to create consistent and creative messaging across platforms
- Worked independently on tight deadlines
FEATURE WRITER
Deseret Digital Media
Salt Lake City, UT
10.2014 - 06.2019
- Transformed an outdated tourism site into a major travel email newsletter, refreshing the brand's voice and style to reach new readers
- Developed and pitched original article concepts that grew travel site to 5 million visits annually
- Partnered with venues, hotels, and restaurants and brands to promote local travel destinations and culture
- Wrote playful, eye-catching travel emails highlighting local attractions, turning a small newsletter into a major email-acquisition feature
CONTENT STRATEGIEST
Beyond Curious/Toyota
Remote
10.2016 - 12.2016
- Developed relatable video, web and in-person curricula to educate Toyota sales force on emerging car technologies.
- Worked with internal HR, brand development and management teams to create education materials
Education
MFA Creative Writing -
NEW YORK UNIVERSITY
05.2023
Summer Certificate -
MIDDLEBURY COLLEGE BREAD LOAD SCHOOL OF ENGLISH
07.2008
B.A. Philosophy, English -
BRIGHAM YOUNG UNIVERSITY
05.2007
Skills
- Brand Marketing
- Direct Marketing
- Content Management
- Digital Marketing
- Social Media
- Web Copy
- Paid Media
- Marketing Concept Development
- Brand voice and Identity
- Excellent Verbal Communication
- Editing
- Copywriting
- Google Analytics
- Google Suite
- Brand Partnerships and Content
- Highly Collaborative
- Organized and Motivated
- Proficient in Google Suite
References
References available upon request.
Timeline
SENIOR PRODUCER
All Electric Podcast
12.2023 - Current
SENIOR CONTENT WRITER
Butterland Agency
01.2023 - 06.2023
SENIOR COPYWRITER
Hot Mess Creative
05.2019 - Current
CONTENT STRATEGIEST
Beyond Curious/Toyota
10.2016 - 12.2016
FEATURE WRITER
Deseret Digital Media
10.2014 - 06.2019
MFA Creative Writing -
NEW YORK UNIVERSITY
Summer Certificate -
MIDDLEBURY COLLEGE BREAD LOAD SCHOOL OF ENGLISH
B.A. Philosophy, English -
BRIGHAM YOUNG UNIVERSITY