ASHLEY SMITH
SPINAL SIMPLICITY – MINIMALLY INVASIVE SPINE AND SI FUSION
Hilliard
Summary
Results-driven Area Sales Director with a proven ability to enhance patient outcomes and drive revenue growth. Expertise in neuromodulation and minimally invasive spine surgery markets, establishing strategic initiatives for territory expansion and account retention. Committed to mentoring teams and fostering corporate growth through employee development.
22
years of professional experience
Work History
Area Sales Director
2 Years- Lead sales strategy and execution across a multi-state Midwest territory, driving revenue growth, market expansion, and consistent performance against quota.
- Partner cross-functionally with marketing, education, reimbursement, operations, and leadership to overcome barriers and execute regional growth initiatives.
- Developed territory forecasts and business plans to align pipeline activity, historical performance, market potential, and physician adoption trends.
- Built strategic relationships with physicians, hospital executives, ambulatory surgery centers, and key clinical stakeholders to enhance collaboration and market presence.
- Expanded product adoption by identifying new accounts, facilitating physician education, and converting training opportunities into active users.
- Expand product adoption by identifying new accounts, supporting physician education, and converting training opportunities into active users.
- Develop territory forecasts and business plans using pipeline activity, historical performance, market potential, and physician adoption trends.
Area Clinical Sales Director
1 Year 1 Month- Directed clinical and commercial strategy for a multi-state peripheral nerve stimulation territory, expanding physician adoption and increasing procedural volume.
- Developed and maintained strategic relationships with pain management physicians, surgeons, advanced practice providers, hospital systems, and ambulatory surgery centers.
- Supported physicians throughout the full patient pathway, including candidate identification, procedure planning, clinical education, case coverage, and post-procedure follow-up.
- Recruited, trained, coached, and managed clinical sales representatives and distributor partners to achieve territory growth and performance goals.
- Identified and developed new accounts through targeted prospecting, physician education, peer-to-peer programs, and hands-on clinical training.
- Created territory forecasts and business plans using pipeline activity, account potential, referral patterns, reimbursement considerations, and physician adoption metrics.
- Collaborated with clinical education, marketing, reimbursement, and operations teams to remove barriers, improve patient access, and accelerate sustainable product utilization.
Senior Territory Sales Manager
7 Months- Developed and executed territory-specific sales strategies to drive revenue growth.
- Cultivated relationships with key stakeholders to enhance brand visibility and market penetration.
- Analyzed market trends to identify opportunities for product positioning and competitive advantage.
- Led cross-functional teams in launching new products, ensuring alignment with market needs.
- Collaborated with marketing to create targeted campaigns that increased lead generation and conversion rates.
Regional Sales Manager
1 Year- Established awareness of proprietary technology in spine fusion market among neurosurgery, orthopedics, interventional pain management, and PM&R physicians.
- Established territory within startup, leading a team with 2 territory managers and 6 distributors.
- Built the Ohio Valley by identifying the region headcount and budget.
- Facilitated monthly National Lab sessions with cadaver labs to demonstrate best practices and surgical techniques.
- Create awareness of proprietary technology in the spine fusion market for Neurosurgery, Orthopedics, Interventional Pain Management, and PM&R physicians.
- Organized involvement in society meetings and corporate representation across the country.
- Educated stakeholders on innovative treatment methods, emphasizing value drivers and clinical knowledge.
- Challenge status quo of traditional treatment methods through education, value drivers, and clinical knowledge.
Midwest Field Clinical Scientist
1 Year 5 Months- Achieved consistent success in clinical study execution.
- Demonstrated outstanding performance in investigator support and engagement, including site identification and clinical trial execution according to regulatory requirements.
- Provide site and therapy level input to study design.
- Provide field perspective to clinical study teams throughout study protocol development and execution.
- Reviewed data quality regularly with principal investigators and research staff, ensuring timely enrollment, managing withdrawals and adverse events, and maintaining compliance with follow-up and deviation management strategies.
- Knowledge beyond features and benefits, to include design, development, clinical application, health economics, and competitive position of Abbott Neuromodulation devices.
- Deep understanding of neurological disorders and chronic pain therapies disease etiologies, treatment algorithms, and clinician referral networks.
- Conducted training sessions to educate teams on new protocols. other cross-functional groups on study protocols, therapy areas, and/or clinical research operations.
- Train and educate other cross-functional groups on study protocols, therapy areas, and/or clinical research operations.
Territory Manager
1 Year 3 Months- $3.7M territory accountable for growth among SCS, DRG and radiofrequency ablation markets.
- Developed innovative sales and clinical solutions to address complex problems, enhancing customer satisfaction and driving business growth.
- Monitor customer trial and implant trends and competitor actions to adjust strategies and achieve sales goals.
- Monitored customer trial and implant trends alongside competitor actions to refine strategies and meet sales goals.
- Assess team performance by analyzing data trends to determine best methods to improve sales results.
- Carefully manage inventory to ensure necessary product is provided for each procedure.
- Research customer business goals and dilemmas to offer appropriate solutions.
- Planned and organized educational seminars for public, advanced practice providers, and primary care physicians to promote product awareness and engagement.
Clinical Specialist
7 Years 4 Months- Awarded Clinical Specialist of the Year for exceptional contributions in patient care.
- Delivered clinical expertise on Abbott implants, surgical techniques, and competitive landscape to enhance customer understanding.
- Educate customers on identifying candidates and matching the patient to the right therapy in an elite product line.
- Developed and implemented ongoing training programs for new surgery centers, hospitals, and office staff to ensure competency and compliance.
- Provide field training for new sales and clinical personnel.
- Investigated customer business goals and challenges to provide tailored solutions that align with their needs.
Registered Radiologic Technologist
4 Years 6 Months- Specialized in pain management procedures and orthopedics to enhance patient care.
- Operate complex equipment to produce high quality radiographs.
- Utilized various PACS systems such as Konica and Fuji to manage imaging data.
- Operated various types of medical equipment, including Shimadzu and GE, to support diagnostic procedures.
- Collaborate with the physician and the staff in developing, implementing and evaluating department procedures and protocols.
- Monitor radiation badge usage and document proper exchange to maintain an accurate exposure record.
Assistant Registrar
2 Years 4 Months- Processed applications and transcripts to ensure accurate student records.
- Proficient in Word, Excel, PowerPoint, Access, Cash Net, SIS.
- Managed high volume of phone inquiries and mail requests to provide timely assistance.
- Perform general office tasks including filing, copying, and record keeping.
- Supervised ACT testing sessions to ensure proper exam administration.
Education
Bachelor of Arts - Healthcare Management
Associate of Science - Radiologic Technology
Member of the National Honor Society PHI ETA SIGMA
Skills
Market analysis
Analytical thinking
Cross-functional collaboration
Sales forecasting
Problem-solving methodologies
Stakeholder engagement
Effective presentation
Timeline
Area Sales Director
SPINAL SIMPLICITY – MINIMALLY INVASIVE SPINE AND SI FUSION
08.2024 - Current
Area Clinical Sales Director
CURONIX – PERIPHERAL NERVE STIMULATION
07.2023 - 08.2024
Senior Territory Sales Manager
Saluda Medical
12.2022 - 07.2023
Regional Sales Manager
SPINAL SIMPLICITY – MINIMALLY INVASIVE SPINE FUSION
12.2021 - 12.2022
Midwest Field Clinical Scientist
ABBOTT – MOVEMENT DISORDERS & CHRONIC PAIN THERAPIES
12.2019 - 05.2021
Territory Manager
ABBOTT – CHRONIC PAIN THERAPIES
09.2018 - 12.2019
Clinical Specialist
ABBOTT – CHRONIC PAIN THERAPIES
05.2011 - 09.2018
Registered Radiologic Technologist
ADENA REGIONAL MEDICAL CENTER
11.2006 - 05.2011
Assistant Registrar
OHIO UNIVERSITY
07.2004 - 11.2006
Shawnee State University
Associate of Science from Radiologic Technology
Ottawa University
Bachelor of Arts from Healthcare Management