Ashley Wagstaff
Riverdale Park,MD
Summary
Experienced communications professional with a proven track record of generating donations and list growth for frontline Congressional candidates and social impact organizations.
Overview
9
9
years of professional experience
Work History
Crisis Hotline Specialist
Community Crisis Services
02.2025 - Current
- Answer calls for the 988 Suicide and Crisis Lifeline, Trevor Project, 211 Maryland, and Protective Services
- Assess callers' needs and safety to determine the appropriate intervention and referrals
- Provide emotional support, safety planning, and referrals for callers struggling with mental health crises, substance abuse disorder, or emotional distress
Phone Banker
ROIG Communications
12.2024 - Current
- Call DC residents to inform them about the public-school lottery program
- Guide callers through the application process and document call outcomes
Digital Strategist
Authentic Campaigns Inc
05.2022 - 12.2024
- Led weekly client calls, presenting KPIs and strategic recommendations
- Managed fundraising and acquisition ads for Frontline Democrats, state parties, and nonprofit clients
- Developed and executed data-driven, paid media plans and digital budgets
- Drove conversions by crafting persuasive ad copy and providing creative direction for graphics
- Grew clients' email and peer-to-peer texting lists through bulk list buys, rentals, influencer ads, and Meta ads
- Set up and optimized ads on Meta, X, Snapchat, and Google Search to maximize ROI
Development & Operations Associate
Justice Policy Institute
01.2018 - 12.2022
- Assisted with grant portfolio management, securing and maintaining over $1M in funding
- Provided financial management and accounting supporting
- Led grassroots and small-dollar fundraising, including planning fundraising events
- Provided administrative and logistical support for research and advocacy projects, including documenting the lived experiences of individuals involved in the justice system
Volunteer & Development Associate
Shepherd's Table
01.2016 - 12.2017
- Coordinated volunteers to deliver essential services, including meals, resources, and clothing to people who were unhoused or homeless
- Secured small dollar donations from foundations, community leaders, and volunteers
- Networked with prospective donors and volunteers at community events
- Greeted and directed visitors seeking meals, clothing, and other essential services
Helpline Specialist (Volunteer)
NAMI
01.2016 - 09.2016
- Provided emotional support, information, and referrals for NAMI Helpline callers struggling with mental health conditions
- Assessed callers needs and identified appropriate referrals and resources
Education
Bachelor of Arts - Political Science
St. Mary's College of Maryland
Saint Marys City, MD05.2015
Skills
- Client management
- Database management
- Facebook Ads
- Google Ads
- Paid media planning
- Peer to Peer texting
- Programmatic advertising
- Snap Ads Manager
Timeline
Crisis Hotline Specialist
Community Crisis Services
02.2025 - Current
Phone Banker
ROIG Communications
12.2024 - Current
Digital Strategist
Authentic Campaigns Inc
05.2022 - 12.2024
Development & Operations Associate
Justice Policy Institute
01.2018 - 12.2022
Helpline Specialist (Volunteer)
NAMI
01.2016 - 09.2016
Volunteer & Development Associate
Shepherd's Table
01.2016 - 12.2017
Bachelor of Arts - Political Science
St. Mary's College of Maryland
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