Salesforce
Ashlie Cowart
Enterprise Sales Executive | Digital Media | AdTech | SaaS | Strategic Partnerships
Trenton
Summary
Enterprise sales professional with a proven track record driving revenue growth and strategic partnerships across the digital media and publishing industry. Experienced managing complex enterprise sales cycles involving executive leadership, legal, privacy, engineering, product, ad operations, and revenue teams. Skilled in helping publishers increase audience engagement, advertising revenue, first-party data activation, subscription growth, and visitor monetization through innovative SaaS solutions.
Known for building trusted relationships with senior stakeholders, consistently achieving quota, and leading high-value opportunities across North America, Europe, and international markets.
Overview
16
16
years of professional experience
Work History
Enterprise Sales Executive | Digital Media | AdTec
Admiral
03.2023 - Current
- Developed and executed strategic sales plans to drive revenue growth in digital media.
- Cultivated relationships with key decision-makers, enhancing client retention and satisfaction levels.
- Leveraged data analytics tools to identify market trends and optimize sales strategies effectively.
- Collaborated with cross-functional teams to align marketing initiatives with sales objectives.
- Presented tailored digital media solutions to clients, significantly improving conversion rates.
- Mentored junior sales staff, fostering knowledge transfer and enhancing overall team performance.
- Participated in industry conferences, expanding professional network and increasing brand visibility.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
- Developed and maintained strategic relationships with key clients, driving revenue growth and retention.
- Identified market opportunities and executed targeted campaigns, enhancing brand visibility and engagement.
- Leveraged data analytics to optimize sales strategies, improving lead conversion and customer satisfaction.
- Collaborated with cross-functional teams to design innovative digital media solutions, meeting diverse client needs.
National Account Manager - Private Sector
Shadow Health/Elsevier
04.2021 - Current
- Manage and support territory with a 3.3M valuation
- Manage, support and grow business relationships with existing accounts and develop strategies to increase sales and revenue.
- Improve profit opportunities by cultivating expansion of existing customer base and generating new accounts.
- Collaborate with Elsevier business partners to develop mutual performance objectives, financial targets and critical milestones.
- Develop and implement comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
Regional Account Manager - Florida and Alabama
Shadow Health Inc.
08.2016 - 04.2021
- Devised and implemented product strategies for filling market gaps and driving consistent sales.
- Established beneficial professional networks and partnerships to gain insight and campaign support resulting in long-term business relationships.
- Fostered vital customer relationships to generate over $832,000 in new sales in 2020.
- Closed 216 unique accounts in 2020
- Utilized professional sales techniques to persuasively communicate with clients.
- Secured over120% to goal attainment performance ratio in 2020.
- Liaised between parties to coordinate schedules, payments and allocations while managing customer accounts.
- Drove business development through proactive networking and relationship-building strengths.
- Participated in and supervised the field training of 7 account managers
- Mentored new hires, resulting in stronger staff development and increased productivity.
Registered Nurse
North Florida Regional Medical Center
01.2010 - 07.2016
- Directed nursing activities for14 room Operating Suite, over 40 employees, providing guidance to nurses to deliver outstanding care and optimal patient satisfaction.
- Supervised and managed functions for Operating Room, including daily scheduling, tasking and administration.
- Worked directly with surgeons to organize and delegate activities so as to ensure seamless workflow within the surgical suite
- Worked with Surgical Director to interview and hire staff
- Collaborated with interdisciplinary healthcare personnel to meet patients' personal, physical, psychological and cognitive needs.
- Maximized team performance by monitoring nursing care, including patient assessment processes and treatment implementations.
- Identified unit areas of inadequacy and adjusted procedures to close gaps and improve policies.
- Directed patient care activities and provided guidance and training to RNs, Surgical Technicians, and residential surgeons during shift while delegating assignments and providing treatment.
- Implemented quality patient care techniques to align with safety, health and organizational regulations.
- Trained new nurses in proper techniques, care standards, operational procedures and safety protocols to optimize performance and safety.
Education
Bachelor of Science - Nursing
Santa Fe College
Gainesville, FL12.2017
Skills
Sales Team Advisor
Strategic sales planning
Data analytics
Cross-functional collaboration
Sales presentations
Team mentoring
Networking
Customer acquisition
Sales revenue growth
Contract negotiation
Territory management
Account development
Sales goal achievement
Client communication
Product knowledge
Sales expertise
Decision-making
Cold calling
Professional networking
Pipeline management
Sales funnel management
CRM software proficiency
Public speaking
Systems and software expertise
Territory Management
New Account Development
Sales Training
Problem solving strength
Presentations & Proposals
SaaS expertise
Strategic Planning
Systems and software programs
Expense reporting
Relationship Building
Retention strategies
Complex Negotiations
Closing Strategies
Lead Qualification
Software
Microsoft
Accomplishments
- 2021 nominated by VP of Sales to be a Sales Ambassador
- Quota Achiever Club 2020
- Ranked #1 rep for 2020.
- Exceeded total business goal in 2020 by 140%
- Supervised 7 reps during field training 2017 - 2020
- Promoted 3 times within first 3 years at current job
- Received Nurse of the Year in previous role in March, 2016
- Promoted to General Surgery Coordinator within first 24 months as a nurse
- Promoted to full-time charge nurse 2014 at previous job
Timeline
Enterprise Sales Executive | Digital Media | AdTec
Admiral
03.2023 - Current
National Account Manager - Private Sector
Shadow Health/Elsevier
04.2021 - Current
Regional Account Manager - Florida and Alabama
Shadow Health Inc.
08.2016 - 04.2021
Registered Nurse
North Florida Regional Medical Center
01.2010 - 07.2016
Bachelor of Science - Nursing
Santa Fe College