Ashlye Etgen
Melbourne,Florida
Summary
Result-oriented Marketing Manager with 8+ years of B2B marketing experience with a proven track record of exceeding sales targets. Success in maintaining strong client/stakeholder relationships to drive revenue growth. Strong negotiation and communication skills, coupled with a strategic mindset and ability to adapt to changing market trends. Seeking to leverage my expertise and contribute to a team with a strong vision for growth.
Overview
9
9
years of professional experience
Work History
Business Consultant
Scorpion
09.2023 - Current
- Drove net-new business by confidently articulating platform’s value proposition to business owners and executives.
- Created professional sales presentations and training seminars to effectively demonstrate product features and competitive advantages.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Used customer insights to develop innovative sales strategies to increase sales.
- Attended trade shows to represent company products, generate leads, and network with potential clients.
Business Consultant
USA Today/LocaliQ
06.2021 - 09.2023
- Achieved consistent sales growth by developing and implementing effective strategies to identify new business opportunities, resulting in a 100% increase in revenue within the first year.
- Proactively built and managed a strong client base through strategic relationship building and exceptional customer service, resulting in repeat business.
- Developed and executed sales presentations and negotiations to secure key accounts and large-scale contracts.
Marketing Manager
Koala Franchise
02.2020 - 06.2021
- Spearheaded location launches, collaborating with internal team and partners to create comprehensive go-to-market strategies to drive sales growth for Koala Franchise and each Koala Insulation franchise partner.
- Led team in executing 60 successful franchise launches within the first year of operations by coordinating web development, content creation, in-house training, and marketing strategies.
- Led cross-functional teams to develop marketing initiatives that drove national brand recognition.
- Successfully managed and optimized various digital marketing channels for revenue growth within each Koala Insulation location.
- Enhanced franchisee satisfaction with regular communication, support, and training resources.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Creative Director
Koala Franchise
03.2019 - 02.2020
- Led a team of designers, copywriters, and social media specialists, fostering a collaborative environment that resulted in the successful launch of an award-winning franchise
- Directed the creative direction for a national insulation brand, overseeing the development of seasonal marketing campaigns and ensuring brand consistency across all channels
- Conducted market research and analysis to gain a deep understanding of industry trends, competitive landscape, and consumer preferences to create a new brand identity
- Created compelling marketing materials and presentations to drive advertising sales, sponsorships, partnerships, and event initiatives.
Multimedia Sales Representative
Thryv/DexYP
08.2015 - 10.2018
- Scheduled, organized, and prioritized work to satisfy both customer requirements and corporate deadlines
- Met with clients to obtain critical information about product/service differentiators, market demographics, and competition matrices
- Formulated advertising strategies tailored to client needs and risk tolerance
- Identified target buyer profiles for businesses and provided marketing solutions to reach the target buyer and reconstruct marketing budgets.
Education
Graphic Design, Marketing, & Communications -
Flagler College
Saint Augustine, Florida01.2013
Skills
- Graphic Design
- SEO Strategy
- Digital Marketing
- HTML/CSS & JavaScript
- Brand Development & Management
- Stakeholder Management
- Public Speaking
- Creative Vision
- Project Management
- Video Production
- Adobe Creative Suite
- Google Analytics
- Lead Generation
- Training and mentoring
- Strategic Planning
- Stakeholder Relations
- Project Planning
- Idea Development and Brainstorming
- Staff Training and Development
- Sales Presentations
- Team Recruiting and Onboarding
- Marketing Strategy Development
- Brand-building strategies
- Brand Development
- Competitor Analysis
- Google Adwords
Timeline
Business Consultant
Scorpion
09.2023 - Current
Business Consultant
USA Today/LocaliQ
06.2021 - 09.2023
Marketing Manager
Koala Franchise
02.2020 - 06.2021
Creative Director
Koala Franchise
03.2019 - 02.2020
Multimedia Sales Representative
Thryv/DexYP
08.2015 - 10.2018
Graphic Design, Marketing, & Communications -
Flagler College